September is Library Card Sign-up Month. You can use this month to focus on some messages and strategies to add active cardholders at your library.
Make it easier to sign up for a card.
Any Wisconsin resident can get an e-card through MORE. Here’s the best link to share: https://www.more.lib.wi.us/screens/catalog_info.html#cards
Go digital with sign-up. Michelle Johnson (Hammond Community Library) shared their template for an online sign-up form built in google. Applicants can have their card mailed to them, or pick up their card at the library. Michelle worked closely with Lori Roholt to create this form.
Run your customized form by Lori before you go live with it.
Contact Reb with questions about saving and customizing the form.
Contact Michelle with questions about how this works on the ground.
Contact Anne for help integrating this on your website.
We’ve got large-print and Spanish versions of the sign-up form, and are working on a Somali version.
Bring inactive users back into the library.
You can create a contact list for inactive library card holders from your library records. Consider a special promotion or mailing to get those folks back on your active list! Reb can help with that strategy.
Have you recently gone fine-free and forgiven all overdue fines? Remind people about that.
Say it again.
You may have heard the message a thousand times, but somebody still hasn’t heard.
More resources and ideas.
ALA has a toolkit full of resources.
Have a Bring a Friend day (or week, or month) at the library. If you bring a friend who signs up for a library card, you both get a small prize.
Any ideas or strategies that have worked for your library? Let Reb know, she’ll share them in Weekly Digest for the next month.