"Amid all the digital noise, it’s a guaranteed way to reach a broad swath of people."
Out-of-home is the fastest growing non-internet advertising media besides cinema- which cannot compare size-wise. It also has been performing better than all other non-internet media for the past 6 years. The success of outdoor can be attributed to the fact that digital ads are so common and it is sometimes hard to tell who is really viewing them. With the growth of digital technology in billboards, they are evolving with the times. This allows people to change ads quickly according to circumstances like weather, or even show social media feeds on the billboard.