We just put a new digital face on our COLD103 board, so it's looking better than ever! Located on the popular Sunset Boulevard in Lexington, this board is guaranteed to get your business noticed!
CAPABILITIES OF DIGITAL
Digital has brought in a whole new wave of success for out-of-home. With the chance to put up multiple ads, have fast turnover, and show online feeds; the capabilities are immense. With its many advertising advantages over other mediums, including internet, billboards may be the best thing for your business!
"It’s super-high-frequency, with significant exposure and traffic. No other medium reaches consumers with the frequency of outdoor advertising. We all know that one billboard or subway ad that greeted you on your commute for months.
It reaches more than 90 percent of the population. Not everyone is online—and in particular online at the social media sites you’ve selected for your campaign—but within a community, chances are that almost everyone will see a local billboard or other outdoor campaign in the course of their daily activity.
It’s easily shareable on social media, because it’s so visual.
Geographictargeting is unmatched: You can select media right down to the longitude and latitude of the community you want.
It drives an outsized share of online searches. Out-of-home advertising is themost effective offline medium in driving online activity, according to Nielsen."