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WINTER 2021

SURVEY SAYS “CANADIANS HAVE AN APPETITE FOR U.S. RICE”

Rice remains an all-important pantry staple, and consumers have been stocking up during the pandemic. Canadians have a strong sense of the fundamental offerings of rice, appreciating its affordability and convenience. In fact, according to a 2021 BrandSpark consumer survey, significantly more Canadians view rice as healthy compared to other starches (70%), plus 58% agree it’s versatile. Part of why consumers love its versatility? 53% use rice because they can reuse it in leftovers.

Buying local remains top of mind for Canadian consumers and the U.S.-origin designation is an important value proposition, as U.S.-grown rice is as local as it gets here. More and more Canadians are recognizing their rice as having U.S. origin (almost doubling since 2017 according to the BrandSpark research), and with strong marketing and promotional efforts in the Canadian market, it is no surprise to see the growth of U.S. rice in Canada.

Imports of U.S. rice to Canada have increased 13% in volume and 16% in value compared to 2020. The U.S. is consistently the number one supplier of rice to Canada, leading the import market compared to other countries with its consistent, high-quality range of rice varieties.

PROMOTIONAL PARTNERSHIPS WITH USA RICE

USA Rice has partnered with Longo’s in Ontario to promote U.S. rice used in their prepared food items, like salads, burritos, meal kit items and more. Consumers can enjoy high-quality and nutritious U.S. rice in delicious ready-to-eat items across all Longo’s stores in Ontario now.

USA Rice is exploring promotional opportunities in Canada for 2022 and looking for partners in grocery and foodservice. Get in touch to learn more!

THINK DELICIOUS AND FLAVOURFUL THIS LUNAR NEW YEAR

USA Rice and VH sauces, a line of sauces, dips and marinades, have partnered for this upcoming Lunar New Year to share delicious, flavourful and versatile Asian cuisine ideas with Canadian consumers. Look out for online promotions on Reebee and head to your local major retailer to pick up a copy of USA Rice and VH Sauces’ Lunar New Year recipe booklet in 2022 and get ready to elevate your celebrations with restaurant-worthy meal ideas!

THE NEW USA RICE RESOURCE KIT FOR CANADIAN RETAIL & FOODSERVICE

U.S. rice continues to be an all-important staple on pantry shelves and in restaurant kitchens because it’s versatile, delicious, convenient, and affordable. To continue to build awareness around these benefits and promote the opportunities to work with USA Rice, a NEW resource kit will be available in early 2022.

The resource kit will be a one-stop-shop for retailers and foodservice to learn more about U.S. rice and why it’s the top choice in Canada.

Interested? Click here to get in touch!

THE FOOD TREND FOR EVERYONE

USA Rice has inspired Canadians in the kitchen this year and set a food trend that’s for everyone: rice croutons!

Part of why so many chefs and consumers love rice is because of the possibilities that come with leftover rice, and the rice crouton transforms leftovers into delectable morsels that are crispy on the outside but soft on the inside in just a few simple steps – and with flavours and toppings that are only limited by your imagination!

The rice crouton has sparked excitement and curiosity amongst chefs and consumers who have been experimenting in the kitchen and sharing new flavour combinations and usage ideas, such as a classic caesar salad crouton topper and a sweet bite-sized snack.

In addition, Jamaican-Canadian celebrity chef, Chef Adrian Forte, partnered with USA Rice to create three unique rice crouton recipes with amazing international flavours. He also spoke about his rice crouton creations with the National Post.

We’re excited to see the delicious rice crouton ideas created by chefs and home cooks in 2022 as they stock up on U.S. rice!


GET IN TOUCH!

We value your input and would love to explore ways that USA Rice can support your marketing initiatives. USA Rice is an equal opportunity provider and employer


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