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The Gift That Keeps on Giving

In our final newsletter of 2019, we took a look at the best and worst examples of regifted data — the internet's December tradition of repackaging user data in the form of end-of-year summaries.

While normally a fun recap of the year's best music, memes, and favorite local restaurants, 2020 wraps illustrate just how unprecedented the last few months have been through collective data.

On PostMates, hand sanitizer orders increased nearly 10,000% in March. The next month, 30 million people downloaded Duolingo to learn a new language. Global search interest for "foster a dog" reached an all-time high on Google. On Reddit, there was a 9,972% YoY activity increase in r/blacklivesmatter. And on Tinder, mentions of the word "vote" doubled. These and so many other insights tell the story of an incredibly difficult but often inspiring year. 

Below is our recap of the recaps. The list includes what we found to be the most interesting and relevant 2020 summaries. Dig in, scroll through, and enjoy the regifted data that keeps on giving as we prepare for new ways of living in 2021. 

Happy Holidays — wishing you all a safe and happy year ahead. 

Chris Perry

Google's 2020 Year in Search 

Spotify's 2020 Wrapped

Netflix 2020 Year in Review

Reddit's 2020 Year in Review

The TikTok 100 2020

TikTok's Top Brand Campaigns 2020

Facebook's 2020 Year in Review and Top Culture Moments

The 2021 Topics and Trends Report From Facebook IQ

Instagram Year in Review: How Memes Were the Mood of 2020

#ThisHappened on Twitter 

YouTube's Culture and Trends Report 

YouTube Top 10 Lists 

Pinterest Predicts: The Soon-To-Be-Trending Report for 2021

Looking Back on 2020: Hulu’s Year End Report 

NYT The 20 Phrases That Defined 2020 

McKinsey: 2020 Year in Review

IMDb Best of 2020

Trend Hunter's Top 100 Pop Culture Trends in 2020

Motley Fool's Biggest Consumer Trends in 2020

Global Web Index Consumer Trends for 2021

The 2020 Stratechery Year in Review

Tumblr's 2020 Year In Review

The Robinhood Recap 

Uber's Look Back at 2020

GrubHub's Taste of 2020

Tinder's 2020 Year in Swipe 

ESPN's 2020 in Review

Mailchimp's 2020 Annual Report

2020 Duolingo Language Report: Global Overview

Most Popular Twitch Streamers 2020

BBC's Most Striking Images of 2020

Vox: Best TV Shows, Video Games, and Podcasts of 2020

NYT: Best New Podcasts of 2020

The Deep Dish: Food Trends in 2020 (DoorDash)

NiemanLab's Predictions for Journalism 2021

The VSCO Lens: 2020 Year In Review

PostMates 2020 End of The World Review 

Bonus Summary: "2020: The Musical" by Jimmy Fallon

What'd we miss? Share your favorite 2020 wraps with me on Twitter @cperry248. And as always, if you find this newsletter valuable invite others to sign up here.
Copyright © 2020 Weber Shandwick

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