January 2021

 Amárach Insight       

The Year of Sustainability: the latest wave of the AIB Sustainability Index foresees sustainable lifestyles and businesses in 2021.  

Influencer Marketing: our research for the ASAI asks a key question for the year ahead: who influences the influencers?

Future Rights: housing is increasingly perceived as a human right - see our research for the IHREC.

Keep It Local: did you shop local for Christmas - over 8 in 10 Irish consumers did so according to our research for LEO.

 Amárach Foresight  

Bad Start: our weekly tracker for the Department of Health sees the mood in January 2021 plunge to April 2020 levels

5G Consumers: 2021 is shaping up to be the year of 5G, and our latest report for Huawei shows a high level of latent consumer demand.

2020 - The Good Parts: it wasn't all bad, David Perell has collated all the cool things he/we learned last year.

Visualising Change: if, like us, you like infographics then you'll love Visual Capitalist - see this great one on the economics of coffee.

 Amárach Guides      

If you are new to Consumer Foresight then why not check out our archive of past issues and see what you have  been missing? 

And if you plan on doing research in 2021, then you should start with 24 questions
every research buyer should ask their agency.

Are youth markets on your agenda? See our Researching Gen Z guide.

Do you do B2B research? Then see our Researching SMEs guide.

To get all the latest reports and insights from Amárach why not connect with us on LinkedIn or follow us on twitter

 Amárach Inspiration 

You can’t jump from A to Z. You have to walk from B to Y. 
David Perell
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Amarach · 11 Kingswood Business Centre · Citywest Business Campus · Dublin, Co Dublin D24 KT63 · Ireland