March 2021

 Amárach Insight       

Food Waste: our latest research for FoodCloud and AIB reveals that one in three adults feel they are wasting more food than before the pandemic. 

Walking Wellness: we have become a nation of walkers according to Stride - and the benefits are not just physical but also psychological

Gambling Issues: a large majority of people now want a TV and radio ban on adverts for gambling products.  

Better Research: at a time of rapid change, Irish market research agencies are out-performing others when it comes to quality insights

Peak Influence: we may have reached the end of an era with
influencer marketing as consumers become more cautious.


 Amárach Foresight  

Emotional Rollercoaster: our latest research for the Department of Health points to emotional pressure points as the lockdown continues

Consumer Recovery: if you want to align your marketing strategy with emerging realities then make sure it CHIMEs with best practice.

United Island: our research for RTE Claire Byrne Live on attitudes to a future United Ireland stimulated a timely debate.

Better Conversations: can Clubhouse save the world (by moving us away from 'reciprocal narrowing'?) - only time will tell.

Cookie Apocalypse: have you got what it takes to survive the death of third party cookies and the new world of context marketing?


 Amárach Guides      

If you are new to Consumer Foresight then why not check out our archive of past issues and see what you have  been missing? 

And if you plan on doing research in 2021, then you should start with 24 questions
every research buyer should ask their agency.

Are youth markets on your agenda? See our Researching Gen Z guide.

Do you do B2B research? Then see our Researching SMEs guide.

To get all the latest reports and insights from Amárach why not connect with us on LinkedIn or follow us on twitter

 Amárach Inspiration 

More fiction is written in Excel than Word. 
David Perell
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