Toward Tokyo 2020: The Smart Stadium
With sporting events of global significance continuing to unfold throughout Asia, new technologies are creating new opportunities for brands of all sectors to connect with large, diverse audiences.
Described in 2017 as some of ‘the most advanced smartphone environments on earth’, modern stadiums and sports venues provide a multitude of new access points for consumers. These include venue-specific apps, alternate camera views or soundtracks for events (including for remote/mobile audiences), exclusive communications with teams and athletes, and ecommerce pathways for merchandise, food and drink.
The ‘Smart Stadium’, however, is just the most obvious example of a larger trend of innovation within the field of sports-tech. By 2021, it’s estimated that the field of sporting analytics alone (encompassing both athlete performance and audience engagement, among other areas) will be worth approximately US$4.7 billion worldwide.
With Tokyo’s 2020 hosting of the Summer Olympics approaching (and Beijing’s Winter Olympics following in 2022), brands from all manner of sectors have more opportunities to communicate with a wider array of audiences than ever before – provided they can deliver a strategy to take advantage of the complex new environments being presented by innovations like the ‘Smart Stadium’.