The Decentralised Workplace – Are Co-Working Spaces the Future?
Over the past fifteen years, typical working arrangements have only grown more flexible. As of 2018, 70% of professionals worldwide report working remotely at least once per week – and more than half telecommute for the majority of their work. This transition to less-traditional approaches has only been encouraged by Millennials; 50% of whom would leave their current role for a position that allowed them to work remotely on a regular basis.
In Asia Pacific, this shift toward flexibility has taken a different direction to similar movements in Europe and America. Specifically; the rise of the co-working space. From 2014 to 2017, the amount of co-working space in Asia Pacific grew by an average of 150% – with Korea, China, India, Indonesia, the Philippines and New Zealand all registering as key growth areas.
This expansion, far eclipsing that of the United States and Europe, speaks to the unique priorities of Asia Pacific. In addition to the same global desire for greater flexibility in the workplace, APAC employees prioritise culture and community. An overview of 649 studies, for example, found Chinese ideals of leadership to be consistently more communal than western ideals of leadership.
As such, the shift to co-working spaces represents both a challenge and an opportunity for brands and communicators in the region. While further underscoring the need to deliver non-traditional working arrangements to connect with today’s talent, the trend also deeply emphasises the value of communicating a strong, engaging culture to existing and prospective employees.