Congratulations to Kevin who won our Dog of the Month contest for the month of June! His owner Jess, a first-time Proflax user, would like to share what Proflax has done for all her dogs:

"All my boys have the Skin & Coat supplement with their breakfast and snacks. Even my very fussy boy loves it! My fussy boy, Echo, had a dry patch of skin on his tail and since using Proflax, it has cleared up immensely. We love it so much – thank you!"

Our Dog of the Month contest for July is well underway. If you want to submit your entry, click here.

Introducing Liver Love & Tummy Tastic!

Our two new products Liver Love and Tummy Tastic are coming out on 29th July! They are designed to help support the specific areas in your dogs using concentrated active formulas. Please read below to find out more information about the ingredients in each of the products.

Liver Love

Liver Love is a ready blended formula that specifically aids detoxification of the liver and helps to maintain optimal liver function.

The active herbs in this formula are Dandelion, Milk Thistle, Yarrow, Artichoke, Schizandra, Yellow Dock & Liquorice. The inclusion of flaxseed oil additionally helps to maintain the overall good health of the heart, digestive & reproductive system, supports mobility & circulation and aids metabolism. The active ingredients provide nutritional support.

Tummy Tastic

Tummy Tastic is a power-packed powder formula consisting of Slippery Elm, Fennel, Chamomile & Dandelion combined together with active prebiotics from chicory root extract & yeasts and probiotics Enterococcus faecium & Bacillus subtilis. 

The fantastic combination of ingredients in Tummy Tastic supports a healthy balanced gut and digestive system. It reduces stomach discomfort, aids the absorption of nutrients and bolsters immune function. This blend is also ideal to use as a preventative approach to keeping your dog’s gut healthy, balanced and strong.


The skin is the largest organ a dog has, and it’s a marvellous, sophisticated piece of kit. It grows hair, feeds parasites and has a nice covering of Candida Albicans (yeast) that peacefully cohabits until something sets it off. However, unlike we humans who can sweat all over, as anyone stuck on the tube or train on a hot day can attest, dogs only sweat from the pads of their paws an the nose.
Dogs pant to release heat and cool down, but that’s not sweating. So their skin, unencumbered by sweat, holds onto stuff – dirt, dander and the like – making it a feeding and breeding ground for all sorts of skin problems and parasites. Dog skin is the gift that keeps on giving.
The time of year really matters when it comes to itching. When I tell you that I sell far fewer products for itchy skin in the winter but sales take off like a rocket the minute the sun comes out and the trees begin to blossom, most of you will not your heads sagely as you mash yet another antihistamine into your dog’s food.
So, while some itching and scratching are normal, it’s when the scratching and paw chewing becomes constant that you know something’s no right.
A big culprit of itchy skin is hay fever.
How Dogs Get Hay Fever

For dogs with allergies, spring can cause misery as it triggers the start of the hay fever season with early tree pollen, and grass responsible for many atopic allergies in dogs. Allergies to grasses start from around May, affecting people as well as their pets.
Dogs affected by tree pollen will often show signs of skin irritation such as itching, soreness and general discomfort. Early flowering trees such as birch, hazel and alder can all trigger pollen allergies that affect dogs from March or April long before the grass allergies kick in, and can make a dog very uncomfortable.
A dog suffering from a tree or grass pollen allergy is likely to scratch and bite its body, possibly pulling out some of his coat. Licking their paws, head shaking and rubbing their face on the floor are also indications that a dog has hay fever. A dog can also develop a sensitivity to being touched.
However, by naturally helping your dog's skin defences work using flaxseed oil mixed with appropriate herbs your dog is less likely to sneeze and cough.
How Flaxseed Oil & Herbs Combat Hay Fever in Dogs

Proflax cold-pressed flaxseed oils contain a blend of herbs to help relieve the symptoms: wild nettle to help with the pollen allergy, milk thistle an anti-oxidant, and camomile, an anti-inflammatory all help with hay fever. They are key elements of the diet for naturally improving skin health to cope with pollen allergies.
At My Itchy Dog, the only oils we stock now are Proflax. Not surprisingly (the clue is in our name), Proflax Skin & Coat is our bestseller and the results our customers have with it are fantastic. Skin is calmed, sensitivity is reduced, chewing and nibbling stop, and eyes and ears no longer itch.
This is because the balance of cold-pressed, UK grown flaxseed and medicinal grade herbs aren’t over-processed. They’re made in the UK from UK ingredients of such high quality the dogs we serve show improvement in a few days. Just the sort of product and company we want to champion.
Dozens of Proflax and My Itchy Dog customers have rated Proflax skin and coat at 5 out of 5 for customer satisfaction and many have commented that their dogs have responded better on the product than on some medications such as steroids.
A review we had a few weeks ago reads thus: “We have two dogs using the skin and coat blend for a few weeks now and the results are fantastic! To have two itchy dogs for different reasons isn’t fun but this oil has made all the difference! Itching and scratching and licking has nearly stopped!! One of our dogs has had pancreatitis and I was concerned about the fat content as we have to be very careful... this dog gets only a third of the usual amount and it still works without any problems!”
And another thing! I’ve been feeding skin and coat to my dog, Nikita, who came as a rescue with no fur. Now she’s as furry as it’s decent to be which means she moults a lot. So she gets skin and coat for that too. The moulting is reduced to such an extent my hoover doesn’t wheeze so much with the exertion, and her coat is in fantastic condition.
Interestingly, the thing we’ve found with customers (and we’re no different ourselves) is we’re not that flexible when it comes to trying new things because we assume an all or nothing approach. For example, “If I deviate from my normal oil over to another and it doesn’t work I’m upsetting my dog.” My answer is always to give it a try and if no good comes of it then to switch back.
So try a bottle, you have literally nothing to lose and everything to gain. If it doesn’t work for you Ill give you your money back!

Kate Bendix
Founder of My Itchy Dog

Bone & Joint Problems in Dogs

Bone, joint and cartilage problems in dogs are a common concern. Whether young or old, problems can occur because of breed type, accident, diet or lifestyle.

Osteoarthritis is the most common bone problem in dogs. As your dog ages, inflammation develops due to constant wear and tear on the shock-absorbing protective cartilage covering the ends of the bones. The worn cartilage allows the underlying bones to come into contact with one another, causing pain and stiffness. While this is usually thought of as a large breed problem, it occurs in all breeds as they age. Clinical signs include stiffness when moving around and getting up and down, as well as lameness following exercise.

Conventional medicines such as NSAIDs can be helpful but can have side effects when used long-term, such as ulcers or kidney/liver disease. Natural remedies should be the main therapy for dogs with bone & joint conditions which can include herbs, essential fatty acids, antioxidants, acupuncture, homoeopathy, massage and hydrotherapy. These natural alternatives can not only serve as a treatment for bone problems but also often slow down the progression of bone and joint diseases. Weight loss is also critical for overweight dogs.

  • While all dog breeds can develop bone problems, larger breeds are particularly prone. The exact cause is unknown but it is thought that genetics and environment can play a role
  • Dogs with bone problems such as hip dysplasia can pass on the genes causing this common problem to their puppies
  • Dogs that are over-exercised or puppies pushed to grow too quickly can also develop problems with their bones and joints
  • Chronic inflammation, which can arise from feeding low-quality diets or repeatedly vaccinating, can cause arthritis and other inflammatory conditions
  • Regardless of the size or weight of your dog, most will develop arthritis as they age

To prevent problems, it is crucial that you feed your dog a natural balanced diet. Avoid drugs such as antacids (which take calcium from the bones) and excessive vaccinations. Regular exercise keeps bones and connective tissue strong.

Proflax Bone & Joint is a natural choice for any dogs with bone and joint problems. This formula contains high levels of essential fatty acids and selects active herbs that help to promote bone density, aid flexibility & circulation and has natural analgesic properties. It is anti-inflammatory and is packed with antioxidants.

Bone & Joint is suitable for all breeds and puppies over the age of 8 weeks. If you have a breed prone to problems or a working dog, i.e., competes in agility or flyball, our Bone & Joint supplement is perfect as an ongoing preventative approach to keep their bones and joints strong and healthy.


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