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Accomplishing Scale and Personalization

by Donna Oser, CAE, MSAE President & CEO

Associations need scale at events to generate much-needed revenue. A new report indicates participants want personalization. A strategy from K-12 education may be just what's needed to accomplish both. Read more.

Topics and Trends

PCMA Survey Takes Pulse of Event Industry

A recent survey by PCMA provides the association industry with a look at how the in-person event industry currently looks, as well as what event planners are working towards as 2021 comes into view. Insight into the revenue projections is particularly relevant to association executives. Read more.

The Best Social Media Marketing Training Opportunities
Available Right Now

Getting the most out of your social media marketing efforts is imperative. To learn all the ins-and-outs of social media, here are the fifteen best training courses and resources on the Web. Read more.

Four Crucial Tips for Improving Your Association's Website

Your website is the face of your organization. Here are some vital tips to ensure your members find your website valuable, easy to use, and a valuable part of their membership experience. Read more.

Member News

Tanya Paslawski Leaving Michigan Electric and Gas Association

This week, it was announced that Tanya Paslawski would be stepping down as President at MEGA in December to join 5 Lakes Energy. Paslawski leaves the role after a year and eleven months at the helm of the association. 

MiOSHA Tightens Remote Work Policies as COVID Cases Increase

On Thursday, MiOSHA launched the State Emphasis Program. The new initiative reiterates the COVID-19 Emergency Plan, in which employers are required to create a remote work policy for all employees who can feasibly work remotely. The new plan also includes a new hotline to answer questions from employers and employees alike concerning the mandate. Read more

Michigan Council of Nurse Practitioners Highlighted During Nurse Practioner Week

MCNP was featured on 9&10's The Four this week, where MaryLee Pakieser was able to tell viewers about the association and the critical work done by nurse practitioners in the state and around the world. Read more.

Coronavirus News

MHA CEO Warns Citizens of Lax Approach to Coronavirus

Michigan Health & Hospital Association CEO Brian Peters is urging Michiganders to take the COVID crisis seriously. Hospitals across the state are quickly reaching capacity with COVID cases, seriously straining frontline medical workers in the process. Read more.

Governor Whitmer Not Taking Another Shutdown Off The Table

Governor Whitmer has said she's exploring the next steps of the state's fight against the spread of the coronavirus. The state has seen record-setting increases in positive cases and infection rates this fall. Whitmer's powers to call for the original stay-at-home order were ruled unconstitutional last month, but similar orders have come through the Michigan Department of Health and Human Services. Read more.


Thought Leader Webinar Series
Prosperity & Adversity: A Decade of Data & Insights

For the past six months, you've likely kept your head down and your attention focused on what you've needed to do to survive. In this webinar, we'll share 10 years of data that will help you compare your organization to others in the sector, learn from the Great Recession, understand the trends that are impacting associations now and into 2021, and learn the practices that help make an association more resilient and impactful.
Register now.

2020 Fall Virtual CAE CRAM

Let's get ready to CRAM! Your ideal preparation for the CAE exam begins on November 17. Enjoy the highest level of professional instruction, an engaging learning format, and an opportunity for a practice examination to gauge your preparedness for the real exam. Put yourself in a prime position for success - registration is open! More details. Register now.

Academy of Association Management
Leadership, Diversity & Inclusion

 When an association values differences and creates a welcoming environment – one that is comfortable, inclusive, and empowering – they open the door for innovation, increased participation and an elevated sense of community and belonging for all. With evolving and highly diverse memberships and workforce, statements are not enough. Session participants should come ready to share and explore how associations can value differences and create welcoming environments to maximize member engagement and add value to your associations. Register now.

Thought Leader Webinar Series
Six Ways to Grow Your Association During a Pandemic

During sudden shocks to our economic system and times wrought with uncertainty, it can seem counterintuitive to be talking about growth. However, if associations are going to be poised for recovery, association leaders need to look beyond defensive measures to focus on growth. Re-tuning and reconsidering value propositions, and taking immediate steps to strengthen and deepen their toolkit for engaging their members, is crucial to survival. This is a practical, hands-on webinar that will have actionable takeaways for association leaders, as well as marketing and membership engagement leaders. Register now.
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