Buttercup Comes to Work!
Yesterday was the annual Alpha Media bring your dog to work day! Buttercup made her rounds, did a lot of sniffing and happy jumps, then went home to save everyone from mauling with her tongue! She thinks she should be the new logo for Alpha Media!
Now...back to business!
Last week we received some statistical information about Kansas and media usage...it falls right in line with some of the things we talked about in last weeks Tuesday with Tim!! Check it out!
I can't tell you how many times I've had people tell me..."younger adults don't listen to radio as much"! Well...guess this clears up that misconception!
Those same people say they listen to radio on their phone or computer! Well...I couldn't agree more. We actually get monthly reports that tell us how many times people listen to each of our stations on line! It even tells us when people ask Alexa to play one of our stations! We were pleasantly surprised how many times they start our streams!
And remember those things that were going to kill radio...like spotify, pandora, mp3 players, CDs, cassettes, 8-tracks, TV, vinyl? Well, looks it like always has...Radio is doing just fine!
Ran in to a situation where someone told one of my clients that the best way to reach women 18-49 was to use cable tv. This client wanted to target women in Topeka and also in a 50-mile radius around Topeka. Based on the latest resources cable only reaches 40% of just Topeka, remember cable doesn't go much past the city limits, if at all. So you are really limiting yourself. Literally 60% of the city won't even have access to your ads and 0% of anyone outside the city of Topeka will have access. Then on top of that you have to figure out which one or two of 300+ channels to put your ad on...hoping they might have it on. Yikes.
By the way...everyone for about a 90 mile radius can get 94.5 Country and Jack 98.5fm, and they target that demo perfectly! And this doesn't count all those who can stream our stations...and your commercials around the world!
Unless you are using a service like we offer with our Alpha digital products you could spend a lot of time trying to market your business towards people who aren't paying attention. Talk to me about this one...I have great ways to make social media and other digital advertising work wonderfully!
Want the Ag Producer? We got them! Not just on our local Radio stations....but also on our State Wide Ag Network that can put your advertising message in an Ag report that will be played on 30+ radio stations in Kansas!
And to follow up on Print...this is what they are saying about that. I did find research that shows our local paper dropped over 22% of their circulation from one reporting period to the next.