They Are Part of the Family
People love their pets...and as you might know I love dogs! Last fall we lost our beautiful boxer to kidney failure when she was only three years old...BUT after a lot of discussion and a big family meeting over Spring Break we have decided to welcome Miss Buttercup (see her 6 week picture below) into our family at the end of this month! We are very excited...let's look at a little research about pets and why they mean so much to the families that care for them.
I think the information from an article I read in Forbes by Bryan Pearson will raise a few eyebrows! See an excerpt from his article "Pet Owners Spending $75 Billion-How Macy's, Bed Bath and Beyond and Others are Helping"!
AFTER THE ARTICLE SEE INFO ABOUT ANOTHER AMAZING ANIMAL
Pets are wrestling control over larger parts of household budgets, along with owners’ hearts, as demonstrated this recent Valentine’s Day. Shoppers individually were projected to increase their Valentine’s pet spending by nearly 27% over 2018, to $6.94 from $5.50 in 2018, according to a survey by the National Retail Federation. In all, one in five consumers said they would buy something for a pet, translating to a total of $886 million in sales.
But Valentine’s Day is just one measure of how willing consumers are to indulge their pets through their wallets. Americans are estimated to have spent more than $72 billion on their pets in 2018, compared with $43 billion 10 years earlier, the American Pet Products Association (APPA) reports. That influence extends from chew toys to domiciles — nearly 80% of millennial homebuyers said they would pass on a house if it didn’t meet the needs of their pets.
This clout is expected to strengthen as pets become more widely accepted not merely as extensions of families, but as child replacements that are integral to their owners’ lifestyles. From nutrition-specific pet foods to doggy cams to app-connected food bowls, pet-related products are feeding an industry with sales that are more than three times greater than children’s toys ($21.6 billion in 2018).