What Did You Say? And Why?
I started this Advertising thing almost 26 years ago, and ever since Day 1 for me it's been the same thing. The number one reason people don't advertise is because they simply don't know what to say.
It's not a bad thing. A lot of businesses spend so much time keeping the day to day things going they get so busy and don't have time to think about how to invite people in to see them.
BUT it's so vital to the future success of your business. It's so important to both get new business and keep current business.
I bring this up again because I ran into a new client last month who has been open in Topeka for years, but I had never heard of them. When we discussed how to put a campaign together I used one of my old favorites.
"If you had the chance to stand on the 50-yard line of Chiefs stadium with every seat full of customers and potential customers...and you had 30-seconds and an open mic...what would you tell them about your business that will make them want to become your customer"?
It makes you think doesn't it?
If people in your market area knew what You Know about your business...they would probably be your customer already.
I'm good at figuring out how to help you tell your story. I mean, I have been doing this 26 years now, I've learned a few things...ha ha.
If this rings true with you and you just need a little guidance on how to say what they need to hear...just give me a call.