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These Kids Have Some Good Ideas!

I often talk about my fascination of consumer psychology especially when it has to do with the different generations. Everyone is trying to figure out the millennials, but they might be the ones who have it figured out! I found this really good article this weekend that talks about how they are getting out there and doing some of the things we always joke about...but really dream could happen. 

We've always joked about wishing we could work from the beach! Well these millennials are finding ways to do it...and I'm a little jealous! 

Check part of the article by 
Gloria RivieraKristofer Rios and Zoe Lake that  I read on ABC

Burned-out millennials are seeking alternative work lifestyles from career changes, living on the road, retiring early
One millennial put an engineering career on hold to be a sled dog musher.

For several weeks, Sarah Solomon’s office was a camper van she and her boyfriend rented as they cruised around New Zealand. Previously, her office was in Guatemala and it’s also been in Hawaii.

That’s because today, Solomon, 26, is able to work from anywhere in the world with her laptop and a Wi-Fi signal as a freelance publicist. But she didn’t start her career that way.

Two years ago, Solomon chose to leave an enviable job at a publicity firm in New York City and decided to pack up and hit the road. “I started getting a little tired of just the same 9 to 5 routine every day getting up going to work… and just repeating it. And I was a little unhappy at my job,” she said. “So I started looking for other opportunities.

And it was at this time that I came across the concept of a digital nomad which is someone who travels the world but they also make an income online.”
And now, she said she doesn’t know if or when she’s coming back.
“When I left New York City I said, ‘Oh go for a year, I'll travel for a year and then I'll come back and you know probably get a job again, but let me do this year digital nomad journey while I have the chance,” Solomon said. “It's obviously been longer than a year with no end in sight.”

She’s not alone. Solomon is part of a trend that some are calling “millennial burnout” – a generational shift that has many 20 and 30-somethings making life choices that prioritize fulfilling experiences over lucrative careers.
“One of the things that’s really interesting with this generation is that they’re digital natives,” said psychotherapist Robi Ludwig. “Someone in the past might have been stuck in their office, now can make a virtual office.”

Ludwig also noted that millennials seem to “have an idealized image of what their life should look like.”

“And they don’t want to settle for less,” she continued. “They really are a very self-aware generation that has been raised to ask the question why. ‘Why should I be working at this job I don’t like?’… It’s important to be happy and to pay attention to your well-being also contributes to the choices they will make.”

Nathan Kryzinski, 24, deferred a future in civil engineering for a life on the Alaskan frontier as a sled dog musher.
“I went to school for six years. A lot of time spent sitting down in the library,” Kryzinski said. “After all that was finally said and done, [I] kind of ready for something different a change of pace … I wanted to do something different, take a little detour.
Kryzinki said mushing dogs in Alaska seemed to have everything he wanted in terms of being outside in nature, in the fresh air and “some scenic views travel.”

He doesn’t ascribe to the stereotype of a lazy millennial, but instead he said he believes “life is short” and he wants to do things that make him happy.
“I would identify as a hyper-motivated millennial,” he said. “I think I’m going to be able to sustain this until I plan on pursuing that engineering field and luckily engineering is as a field that pays good money and it seems to have been pretty stable in all sorts of economies… and I'm looking forward to it.”


Tim Kolling
Senior Marketing Consultant 
Direct: 785-228-7228   Cell: 785-817-7296
PO Box 1818
1210 SW Executive Drive, Topeka, Kansas  66615
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