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Thursday is the Best Day of the Year

Or at least I have thought it was pretty close to the best day of the year for the last 26 years! If you need me Thursday afternoon I apologize in advance because I will be at "The K" for my  27th consecutive Royals Home Opener. It's amazing how many people I have talked to who are just as excited as I am. 

The clock above is something that my family gave me years ago and sits on my desk in my home office. Opening Day of Baseball means so many things! Start of Spring! A clean slate for your favorite team! An amazing atmosphere! The first of many evenings or afternoons listening to the Royals on the Radio. 

Baseball on the radio has been growing since the first broadcast on August 5, 1921. KDKA in Pittsburgh aired the Pittsburgh Pirates beating the Philadelphia Phillies 8-5. We have carried every inning of Royals baseball since their first pitch in 1969.

When I started coming of age as a young baseball fan in the late 1970s and early ‘80s I listened to the Royals every night on 580 WIBW with either my Dad or my Grandma. It was easy to fall in love with because on the radio the baseball game invites speculation and conversation because it is characterized as much by silence as it is by action…and of course back then we didn’t have any other option in Herington, Kansas. Still today on radio the announcer connects millions of people to the game beamed directly into your home, on the tractor, at the office, in the car, the porch, lawnmower…wherever you are.

The Royals announcers, or any baseball announcers, have always amazed me. Calling a baseball game on the radio takes skill and intelligence, as well as perfect timing. A baseball play by play announcer on radio must have the ability to use theatre of the mind to paint visual pictures on the fly, to inform, to entertain, and describe what they are seeing as something worth listening to, even in the midst a 10-0 blowout. So even when the games were on TV, I have the picture up, the sound off, and the radio on.”

You see baseball is a game made for Radio. The pace of the game lends itself to fans listening as they do other things. What I love about it is I can listen on the radio and then if something fun happens I have about 7 seconds to go into the other room and watch it live on TV with the delay! 

So what's the point of all this...
besides Tim telling you he's taking Thursday off?
Well see below... because it's something any business should strongly consider!

Sure...Tim likes the Royals, but is it a good investment? Just take a look below and you tell me! 

Last fall almost one out of every four people in the Topeka area listening to the radio in the evenings were listening to the Royals on 580 WIBW. That is a huge crowd. a huge crowd of consumers that you could talk to about your business.
Fans are very passionate about their team and follow them all season long…and, as you can see above, they support the businesses they hear during the games because they know those businesses are supporting their team.

Talk to all those potential customers while they are very focused on what is coming out of their radio by sponsoring our Kansas City Royals this season.

AND...not only can you be part of the games on 580 WIBW, but we can put you on all radio stations across the Midwest that carry the Royals. Imagine your commercial every night on 60+ stations across Kansas, Missouri, Oklahoma, Nebraska, Colorado & Iowa!

Call me at 785-817-7296 to be part of the game! 
Tim Kolling
Senior Marketing Consultant 
Direct: 785-228-7228   Cell: 785-817-7296
PO Box 1818
1210 SW Executive Drive, Topeka, Kansas  66615
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