The art of predicting shopper demand
An accurate assessment of consumers’ future buying behavior when they shop online and in stores can help marketers navigate pressing challenges: stocking and supply chain issues, when to launch new products, when to suspend marketing activities and …
Customer Behaviour, Data Analytics, Stats, Strategy
2022 Influencer marketing impact report
Traackr’s 2022 Influencer Marketing Impact Report surveyed 1,000 consumers and 500 marketers in the US to understand how influencers and social platforms affect content consumption, brand affinity, and purchase behavior. Explore some of the key …
Cross Border, Influencers, Marketing, Stats
Discovering hidden treasure in your supply chain data
In this report, we analyze findings and key insights from a recent NielsenIQ/Coresight Research survey of FMCG retailers and suppliers in North America, conducted in April 2022. Read this new research report to learn about the supply chain …
Data Analytics, Stats, Supply Chain
Explore most recent global fraud challenges
Today’s global fraud outlook sits precariously at the intersection of market volatility, accelerated digital transformation and consumer vulnerability. Cybercrime-as-a-service plug and play technology tools are making it easier than ever for …
Cross Border, Fraud, Strategy, Trends
Buy now, pay later: All you need to know
In Europe, 23% of consumers use buy now, pay later (BNPL), while in APAC (24%) and MENAP (20%), the picture is similar. These numbers are on the rise. The pandemic was an initial driver but now a multitude of other factors have come into play to …
Payments, Recommended
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