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"[Emily Weiss] had every reason to be confident. Her supply chain issues were a result of her brilliance and, as even her detractors are quick to admit, hard work. Glossier’s minimalist debut collection of four skin-forward products in 2014 was such a hit that when Boy Brow launched in 2015, the $16 product had a 10,000-person waitlist. Customers had bought a year’s worth in five months and Glossier couldn’t make them fast enough. At a time when most beauty brands wanted to get into the try-everything, buy-everything paradise of Sephora, Weiss figured out how to get customers to buy products without sampling them ... " READ THE REST More to scroll 📖: