leading the way to results for fresh food marketing

An overview of FreshXperts

Often new subscribers of thePATH ask what exactly is FreshXperts. So, let us introduce our services.

FreshXperts is a consortium of industry-specific specialists banding together as consultants to the fresh food industry. Each member is a subject-matter expert and operates his/her own consultancy. FreshXperts often team up to create customized solutions for clients. Many FreshXperts are still active in the industry and therefore cannot only provide advisory services but also the oversight and services needed to implement the proposed path.
may include:
  • Professional Analysis—from company-wide reviews of business plans, strategies, and branding to department-level review of sales practices or operational flow.
  • Succession and Exit Planning
  • Sales Training for corporate-level presentations
  • Branding and Marketing Development
  • Merger & Acquisition Services
  • Logics Analysis—reviews and recommended solutions
  • Education and Training
  • Operational and QC analysis, advice, and training
  • Retail Merchandising training
  • Grower/Shipper sales training
  • Coaching and Mentoring by industry experts
  • Publication Support—interviews and articles
  • Providing Industry Experts—for committees, boards, or to provide support services until the right talent can be located
FreshXperts believes in building relationships with its clients and providing quality services that the client has chosen to undertake customized to meet the size, scope, and budget parameters. Our model is to come alongside our clients listening, supporting, guiding, advising, and implementing a plan and approach that will bring the desired results. That is why most engagements begin with a Professional Analysis visit. This visit includes pre- and post-conversations, a report by the FreshXperts member and a recommended path forward.

Our FreshXperts are available as panelists on specific topics at industry tradeshows, food shows, and other industry events.

Connect with us via email, facebook, linked in, twitter, or phone.

Calling Produce Pros

Facebook Group: Produce Pros
FreshXperts hosts a facebook group called Produce Pros specifically to highlight the awesome merchandising skills of retail store produce professionals.
This week some awe-inspiring displays, concepts, and ideas were shared.
Interested in following or adding photos of your efforts? Visit today.

by Ron Pelger

Who will your customers be in a year from now?

The world has changed, and the food business has changed. The produce industry has changed even more. Today, if we don’t give customers what they want or how it's presented to them, they’ll simply get it somewhere else.
No matter how you look at it, a great number of customers start out wanting to buy something but suddenly pull out. What's it all about? What disturbed them to cause this to occur?
. . .

Did you know that 92-percent of people will do business with companies that influence them by their attitude? People talk to other people and a good experience makes them tell others something positive. A lousy experience makes people speak negative about a company. Who do you think will get the business?
Competing in our industry is fierce enough. Only the companies that show respect for their customers will make their reputation stand out in a very positive way. Good words get around, but negative words get 

Click to read entire article

In Season: Market Memo

August Update 8-5-19

We have transitioned out of the challenging month of July.  We are seeing the Central Valley in California pick up with volume but for the most part there is good supplies in logistics.  Regional growing regions have started their summer harvests.  That means several states have local produce going now which a lot of processors and retailers use until we get into the Yuma season.  Now is good time to start the dialogue for your winter contracts.  Keep in mind that Fresh Xperts can help with your logistics contracts or commodity contracts for the winter.
~ Paul Grothe

Upcoming events

SPEC Southern Innovations

September 12-14, Nashville
FreshXpert Anthony Totta will be attending

Suggested Reading

Digital Information World, "Infographic Guide: How to Structure Your Digital Marketing Team", July 2019
Produce Retailer, "How much more will shoppers pay for organic produce?", July 2019

FreshXperts is a consortium of consultants in the fresh industry. 
Experts in all aspects of the fresh industry–from Farm to Fork
Growers - Retailers - Distributors
Logistics - Foodservice -
Start Ups & New Ventures

For more information about our member FreshXperts, visit our team page
Anthony Totta: CEO; Business and Brand Development Specialist
Tim Vaux: Executive Leadership Specialist
Eric Bosveld: M&A; Agro-Economics Specialist
Ron Pelger: Retail Operations Specialist
Paul Grothe: Foodservice Procurement Specialist
Nick Pasculli: PR & Marketing
Alan Podufaly: Operations; QC
Phil Pisciotta: Local and Wholesale Distribution Specialist

Blue Book
Copyright © 2018, FreshXperts LLC All rights reserved.
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Our mailing address is:
3675 S Noland Road, Suite 225
Independence, MO 64055

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