leading the way to results for fresh food marketing

Boost Sales Using Corrugated Display Units

By Anthony Totta
Supplementary display units are a great way to increase consumer interest in your product. As I prepare to attend this month’s PMA event, I thought this article that we published in the past would be beneficial to retailers. Recent research continues to point to statistics that secondary displays lift sales incrementally.
- - - -
When it comes to selling produce, there are merchandising options other than just utilizing the regular department fixtures. If you want to capture the attention of shoppers and draw them over to specific produce items, you will need to create a visual emphasis. This can easily be accomplished with the support of off-shelf supplemental displays to generate incremental sales.
One of the most successful ways to attract customers is by using freestanding, corrugated display units. These temporary displays are extremely flexible and can be placed in a number of locations in and outside of the produce department.
Corrugated display units have been much improved from those of earlier years. Today’s display pieces are constructed of recycled and durable materials. They are designed with stunning colorful graphics and print that is conspicuously eye-catching, which can influence brand recognition.
The unique display units can arrive accompanied with product or broken down flat to be assembled at the retail store. Some companies pre-fill the display units, which saves labor in both assembly and stocking.
Here are some merchandising advantages using corrugated display units:
Incremental sales: To attract the attention of customers, place specific items in a display unit and locate it in a good traffic area of the produce department or just outside of it. This will draw shoppers over to the display and generate extra sales. The items could be from your ad flyer, a special in-store promotion, seasonal products, or to capture fast movement of high profit items.
Tie-in display: To influence sales of related product, place a corrugated unit alongside a regular fixture. For example, seedless cucumbers placed in a unit next to a tomato display or mangoes near the banana display. The freestanding units can be easily moved to different locations and used for other tie-in displays.
New product introduction: Corrugated display units are ideal to highlight new items. Set the units and new items in open areas where they can be easily spotted by customers. The new product will get more exposure than it would blended in with regular items on the wall rack or table fixtures.
Read More

Help Us Grow 

As we relaunch the FreshXperts newsletter, help us grow our subscription by spreading the word, forwarding the newsletter, and encouraging people to sign up. 
To subscribe click here.
Ad space is also available. Email for information.

Xpert Update

Introducing Eric Bosveld, our newest FreshXpert.
Eric's area of expertise is in Mergers & Acquisitions. As recent changes in the industry have included mergers, acquisitions, and capital investments, the FreshXperts team is excited to add Eric's M&A  expertise to our team.
Eric Bosveld is the Director, Food and Agribusiness at SDR Ventures where he leads the firms’ mergers and acquisitions practice with food and ag-related companies in Canada and the U.S from his office in London, Ontario, Canada. He is also President of Bosveld and Associates, an independent management consulting firm that helps clients prepare for an eventual sale by increasing the marketability of the business and its value. With nearly 30 years of business operations, leadership and private capital market experience in the agribusiness and food sectors, Eric brings a unique perspective to each of his client engagements. 
Read Eric's Bio
Read FreshXperts' Press Release

Upcoming events

FreshXperts Anthony Totta, Eric Bosveld, and Paul Grothe will be at the PMA Fresh Summit convention in Orlando in October. 
Contact Anthony, Eric, or Paul to schedule a time to meet up or email and they will contact you.

Suggested Reading

Organic Matters. Melody Meyers--Truth or Click Bait: Did you Read "The Organic Industry is Lying to You"?
FreshXperts. Tim Vaux--Maximizing Your Time at PMA's Fresh Summit

FreshXperts is a consortium of consultants in the fresh industry. 
Experts in all aspects of the fresh industry–from Farm to Fork
Growers - Retailers - Distributors
Logistics - Foodservice -
Start Ups & New Ventures

For more information about our members, visit our team page.
Anthony Totta: CEO; Business and Brand Development Specialist
Tim Vaux: Executive Leadership Specialist
Andrew Southwood: Project Management Specialist
Eric Bosveld: M&A; Agro-Economics Specialist
Nick Pasculli: PR & Marketing Specialist
Ron Pelger: Retail Operations Specialist
Jennifer Lawson: Administration, Information Design
Dean Fahselt: New Product Development Specialist
Paul Grothe: Foodservice Procurement Specialist

Blue Book
Copyright © 2018 FreshXperts LLC, All rights reserved.

Our mailing address is:
3675 S Noland Road, Suite 225
Independence, MO 64055

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.

Email Marketing Powered by Mailchimp