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How Good Produce Companies Go Bad

By Ron Pelger
There are many produce companies that were once leaders in the industry but have suddenly discovered themselves struggling to keep their heads above water. Some of those companies have already bitten the dust.
  • 20% of businesses are doing the right things
  • 30% are in a struggle to survive
  • 50% are in various stages of going out of business
Every day, some produce operation goes bad. It could be a grower who loses an account due to poor service or a retailer who allows its competition to steal their business simply because they are hesitant to protect their marketing grounds.
Some produce operations are in worse shape than they realize.
They are stuck in the past with old traditions while rapidly changing business conditions pass them by. Many of their produce methods have long become obsolete. Left ignored and unchecked, a produce operation can develop into an enormous expense.
We hate bad news as much as anybody in this business. However, for some, the worse is yet to come. Many produce companies are dazed and confused as to which avenue to take in the way of making ends meet. Some company executives just do not know what they can tackle right now.
How could all the highly paid executives keep on stumbling so badly? What steps can CEO’s and corporate officers take to avoid unfavorable consequences for their companies? What are some causes of running a bad operation, especially in the produce industry?
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In Season

For our newsletter's relaunch, we are spotlighting what's new for FreshXperts.

  • New website design
    Launched May 2018; visit
  • Newly designed newsletter
    Launched September 2018
  • New Members in 2018
    Ron Pelger, Dean Fahselt, Eric Bosveld
Designed to deliver real-life applications, along with educational and informational articles to our clients and those in the fresh industry.

Xpert Update

This month's spotlight is on Eric Bosveld, our newest FreshXpert.
Eric's area of expertise is in Mergers & Acquisitions. As recent changes in the industry have included mergers, acquisitions, and capital investments, the FreshXperts team is excited to add Eric's M&A  expertise to our team.
Eric Bosveld is the Director, Food and Agribusiness at SDR Ventures where he leads the firms’ mergers and acquisitions practice with food and ag-related companies in Canada and the U.S from his office in London, Ontario, Canada. He is also President of Bosveld and Associates, an independent management consulting firm that helps clients prepare for an eventual sale by increasing the marketability of the business and its value. With nearly 30 years of business operations, leadership and private capital market experience in the agribusiness and food sectors, Eric brings a unique perspective to each of his client engagements. 
Read Eric's Bio
Read FreshXperts' Press Release

Upcoming events

FreshXperts Anthony Totta and Eric Bosveld will be at the PMA Fresh Summit convention in Orlando in October.
Get tradeshow-ready by reading FreshXpert Tim Vaux's post, Maximizing Your Time at PMA's Fresh Summit.
Contact Anthony or Eric to schedule a time to meet up or email and they will contact you.

Suggested Reading

The Produce News, In the Trenches by Ron Pelger: Labor crunching...
Food Dive, Opinion: The future of produce marketing...

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