You can do hard things. Stop. Say it 3x.
If you're a Peloton user, you know who says “you can do hard things.” This helps so much when I’m only a mile in and walking seems so much easier than running three more miles. And lately, I've had a lot of one-mile-in feelings when it comes to marketing.
On a recent podcast episode of the Two Marketing Moms, I found myself saying (multiple times): "It may not feel great. It may not feel natural. You may feel the urge to resist. But get over the discomfort and tackle it." I’ve had to dive into the uncomfortable more often than not in the past year. And realized I should say this to myself as it pertains to my work and the mountain of tasks it takes to get things done. Don't get me wrong, I love what I do, but sometimes I get overwhelmed. Even admitting that makes me uncomfortable, but I bet you can relate. Even the best athletes need to hear Jess Sims tell them they can do hard things.
But I'm not here to convince you, just look back at what you've accomplished this past year. It was alllllllll the hard things. Did you keep your business afloat, or even grow it over the past year? Did you take care of kids while working full time? Did you navigate loneliness and heartache? Did you find a new job or a new passion? Did you get things done that have been on your to-do list for a long time? See! You can do the hard things. In retrospect, I know I can, too.
So, when I think about combatting the overwhelm that is marketing, I have turned to a few things to help me manage my time and my tasks:
- Printing out my weekly calendar and hanging it near my computer. I mark off every meeting and every day. ✔️accomplished!
- I've started to organize each of my projects in Trello boards, for my eyes only. Gosh, it feels so good to move a task into done! ✨
- When I write down my daily tasks, I then go back and rank them in importance. I also now **try** to schedule my harder tasks in the morning hours when my brain is fresh, and easier tasks in the afternoon. ♛
- I use Google docs for a brain dump via a shortcut in my computer menu. I've found when I capture my thoughts when they are ultra fresh, I can knock out a huge chunk of work while not even thinking about it. I don't try to suppress the thoughts, I harness them. 📝
- I like to start a draft of a marketing plan as soon as it's spoken into words. I just start with a list, usually of tactics. I know I can always work backward. 🤸
Whether it's overwhelm, imposter syndrome, excuses, fear, tiredness...fight it. The fight will turn into good things and good marketing (if that's your thing.) Now that's #marketing #motivation.