Copy
View this email in your browser

When you look through a challenge to the other side, you take away its power and harness it for yourself.


Only recently did I start to receive a daily devotional in my work email. Sounds a bit odd, right? I signed up for an e-newsletter of an author I liked and didn't know that I'd be getting a devotional. But I like it. They are a 30-second read and an excellent way to start my day with a bit of reflection and positivity. 

This was the quote the other day: "Don't look away from the darkness (that's not transcendence, it's denial.) But look through it to the other side. Don't deny its existence but deny its power over you."

It got me thinking about the things I let have power over me, especially at work. When I get frustrated, or I feel like I could've done something better, or when things don't go as planned, the rush of emotions can overtake my productivity (or my overall mojo leaving my flat for the day). But, if I reframe it and look through it, I can always find the lesson and actually get a boost. Now that's some #marketing #motivation.
Instagram
Twitter
Website
YouTube
When I sit down to write, I usually have so many (competing) thoughts swirling around in my head. And as soon as my fingers touch the keys, I freeze. What is worthy of putting on paper? Does it sound right? Does it make sense? My writing friend Grammarly (no, really) has 8 tips to improve your writing speed. Biggest takeaway: START. Put it all down quickly. Then, you can go back and work it all out.
Here's a helpful reminder from Seth Godin on persistence vs. consistent. I'd argue you need both, but he's right; if you're consistent, then nothing can stop you. If you create consistent quality content, you can then be persistent in promoting it. If you practice consistent marketing strategy, you can be persistent in staying on track when the "shiny object" appears.
For those in need of some marketing motivation...I recently presented a session to AFP Louisville Chapter. I dug deep and shared my top 10 social media tips. These are things I employ every day in my work. Maybe they will work for you, too.

For anyone pondering why their campaigns aren't working...Let me say it's a journey, and you can't skip the first few steps. I summed all my thinking in this simple graphic which I call "Donor Motivation."

For copywriters experiencing writer's block...If you're at a nonprofit, you are likely in an avalanche of email writing for Giving Tuesday and year-end appeals. So kick your CTAs up a notch with 200+ ideas.

For marketers in need of some additional Giving Tuesday ideas...This blog post has been getting significant traction (nothing makes me happier) after Amy DeVita shared it in the TopNonprofits' newsletter. It includes 25 ideas that you can (should) incorporate into your plan.
Forward Forward
At the beginning of August, I gave the closing keynote at the AMA Nonprofit Marketing Conference, a presentation called "The Worst Nonprofit Marketing Advice I've Ever Received." Oh yeah, it was a good one! I rolled 20 of the worst pieces of advice into a quick 45-minute presentation and offered some better advice to the audience. Here is one of my favorites: "Just make it go viral."

I get this a lot, unfortunately. The problem is viral does not equal organic. Am I stating the obvious? Not to some. This piece of marketing advice can be very frustrating to hear, but there are so many elements of successful viral campaigns that you can steal from.

First things first, you need to change your expectations of what viral means for your organization. Viral means that people share, and it spreads. So, what can you say or do that will inspire people to do that?

Next, narrow down your audience, so it doesn't seem like such an uphill battle (like getting 300 million Americans to participate!?). Start with your close circle of supporters first.

My next best advice is to dig into what has been popular among your supporters. For example, what has been your most shared post this year or in the last few years? Can you duplicate that, even if it's something as singular as sharing a photo?

Remember, your "viral" idea only has to be the size of a nibble. Something simple and easy. Once you have an idea, create a campaign around it. Have a plan for your close supporters to participate and a way for their networks to get involved, too. Then you can call it viral!
Be consistently persistent,
Instagram
LinkedIn
YouTube
Facebook
Twitter
Spotify
Website
Copyright © 2021 Five Ones | Visionary Leadership and Marketing Momentum, All rights reserved.


Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.

Email Marketing Powered by Mailchimp