This year our theme is "we're all in this together." Let's have fun and see how else this applies...
I will never tire of telling marketers that they are salespeople and watching them pause. It's not a universally held (or popular) truth. But, I'm here to convince you of it, because it will give you the ultimate #marketing #motivation. I believe the faster you get on board with the concept, the more successful you will be in marketing and/or sales, and at a nonprofit or association, that means more donations, corporate partnerships, or memberships that are the fuel for your organization's mission.
Five things you can implement to help you become a sales enabler:
- Make your brand materials available to all. I love this service that is built explicitly for brand management. It's so much better than telling people to "find [insert brand material] on the drive." This will deter sales staff from becoming rogue marketers!
- Track and report. This might seem fundamental, but you have to commit to regular tracking of metrics, which sometimes means hunting the numbers down through multiple people. I promise your co-workers will appreciate your duty in sharing and transparency.
- Value brainstorming. When it comes to sales and marketing getting aligned, communication is #1. Make sure you're bringing in your sales team for input. If you don't have a sales team, put on a sales hat and pretend you're on the frontline with the "customer."
- Get feedback. Create forms - Google forms or just SurveyMonkey will do the trick. Encourage your sales team to provide input on how marketing is helping sales. (If you don't have a sales team, this could be your development or membership team.) And don't just build one form it and let it be, create new forms every few weeks and ask 2-3 further questions.
- Find a sales coach for you or your teammates. There are a ton of sales coaches on IG that offer a lot of quick tips and inspiration. If you work for an association and an ASAE member, you can use Collaborate, the association's private social network, to find a coach that knows your territory.