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This year our theme is "we're all in this together." Let's have fun and see how else this applies...

I will never tire of telling marketers that they are salespeople and watching them pause. It's not a universally held (or popular) truth. But, I'm here to convince you of it, because it will give you the ultimate #marketing #motivation. I believe the faster you get on board with the concept, the more successful you will be in marketing and/or sales, and at a nonprofit or association, that means more donations, corporate partnerships, or memberships that are the fuel for your organization's mission.

Five things you can implement to help you become a sales enabler:

  1. Make your brand materials available to all. I love this service that is built explicitly for brand management. It's so much better than telling people to "find [insert brand material] on the drive." This will deter sales staff from becoming rogue marketers!
  2. Track and report. This might seem fundamental, but you have to commit to regular tracking of metrics, which sometimes means hunting the numbers down through multiple people. I promise your co-workers will appreciate your duty in sharing and transparency.
  3. Value brainstorming. When it comes to sales and marketing getting aligned, communication is #1. Make sure you're bringing in your sales team for input. If you don't have a sales team, put on a sales hat and pretend you're on the frontline with the "customer."
  4. Get feedback. Create forms - Google forms or just SurveyMonkey will do the trick. Encourage your sales team to provide input on how marketing is helping sales. (If you don't have a sales team, this could be your development or membership team.) And don't just build one form it and let it be, create new forms every few weeks and ask 2-3 further questions.
  5. Find a sales coach for you or your teammates. There are a ton of sales coaches on IG that offer a lot of quick tips and inspiration. If you work for an association and an ASAE member, you can use Collaborate, the association's private social network, to find a coach that knows your territory.
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BIG NEWS! I am featured as a bonus (on-demand) speaker at AMA's Virtual Nonprofit and Cause Marketing Conference Aug 11-13 and you can register for FREE! I'll be sharing a roadmap for storytelling - passion and persuasion that coverts. The AMA has really stepped up their game during the pandemic and is offering a lot of engaging and usable content. I hope you check it out.
I mentioned a few months ago that I'd be attending the 3% Conference, and it didn't disappoint. Honestly, I was overwhelmed by the number of options for learning and am still watching them. One universal resource (not just for creative folks) that they shared in their virtual lobby is their list of "50 Things to Create a More Anti-Racist Workplace." Download/print the PDF.
Copyright © 2020 Five Ones | Visionary Leadership and Marketing Momentum, All rights reserved.

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