Your Monthly Marketing Motivation 

January 2022 | Issue 26

Strategy arms you with the power of choice

The analogies and illustrations for strategies versus tactics are endless. This is one of my favorites. A new one is above. 

Ever feel like you're dodging bullets (no...maybe soft dodgeballs, yes, that feels much better), or put in work terms—projects, needs, ideas, last-minute necessities?

It's hard to feel prepared (ouch! dodgeball to the face), organized (not enough time to practice your moves), or effective (that sinking feeling when the odds are against you) living in this constant state of defensiveness!

How can you turn the tables and be on the offensive? Drumroll, please. Strategy!

Having a rock-solid marketing (or insert your expertise here) strategy will arm you with the tools to catch, dodge, or deflect as needed. 

Creating a strategy arms you with the power of choice.

Let me give you a real-life example. Last month I sat down with my client and a team of MarCom professionals. We decided on a marketing strategy for 2022: we would only entertain activities and initiatives that helped us achieve our goal of member growth. If it didn't provide value and attract new members, we might pass. Then over the next two weeks, a plan came together that plotted out campaigns and strung together our narrative over twelve months (instead of the one-offs we did in 2021), creating a solid platform for member growth. It felt great as we left for winter break with a solid plan.

More than a few dodgeballs will come our way this year, but our strategy will allow us to choose what to do: catch, dodge, or deflect. And then get back to our plan.

Now that's some #marketing #motivation.