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Measure twice. Cut once. In other words, “plan and prepare in a careful, thorough manner before taking action.”

Let me give you the quick backstory on this one. On a crisp fall morning, I was sitting at my favorite old town coffee shop with my bestie, trusted colleague, and idea maven (yes, this is one amazing person all rolled into one!) talking about marketing planning. We were putting together a presentation and then started envisioning what we were talking about becoming a tool to help marketers, or really anyone in need of a marketing plan. Needless to say, I was inspired.

What happened next was months of development, design, and production. It didn’t happen overnight (does anything good ever do?) and now it’s real! Now YOU can order my 50-page marketing plan workbook. It will walk you through developing a marketing plan methodically and thoughtfully.

And now we are full circle; without a plan, you can’t expect to succeed. Don’t trick yourself into thinking you can just have a marketing plan “in your head.” My workbook walks you through every step and helps you get to the finish line!

Know someone who may be in need of some #marketing #motivation when it comes to their marketing planning? Please don't hesitate to forward this and share.

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Dropbox's idea of digital care packages made my day. I had a great time perusing the creativity and talent shared by all of their artists (some of which are celebrities). It's inspired me to create my own, as I have a hunch we'll need it by year-end. Stay tuned. Also, have you seen Dropbox Showcase? It offers a branded, streamlined way to share files that looks like a landing page!
I had the pleasure of co-authoring an article that was published in PRNews last week. Click on the link and scroll down to page 9 in the PDF. (I'm sharing it this way as the content is only online for subscribers.) I shared my insight and outlook for in-kind advertising (PSAs) for the rest of 2020, including some recent survey results.
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