Hi <<First Name>>,

SaaS founders like you have reasons to smile because, despite the inflation, Indian companies are prioritizing digital transformation and efficiency in operations. According to Praval Singh, VP of Marketing & Customer Experience at Zoho Corp, worldwide SaaS spending will increase by 16.8% in 2023. Read here

Current economic nosedives have made SaaS even more critical for streamlining business operations and scaling growth cost-efficiently.Duncan MacRae corroborates that with sharp price rises, customers spend 53% more on licensing than they did 5 years back. Read here

More good tidings are coming your way if you are a founder with a great vision of building your startup capital efficiently and profitably. Global investors are scouting for Indian SaaS startups like you, according to the Bain & Co report compiled by Jasodhara Banerjee.

Much of the FTX drama was a spillover of the FOMO culture affecting VCs and founders alike. VCs must discard their fear of missing out on the next big thing and ask founders tough questions. Are they focusing on Value SaaS principles like growing with the right metrics, having great customer retention, great business vitality, etc.? Unless investments are made with due diligence, you might be close to another FTX debacle. Read here

Some storms help you test the strength of your startup, just like a ship in stormy weather. In an intimate and insightful podcast Ashwin Ramasamy, Co-founder of PipeCandy, recommends, ‘When you have to pivot, you don’t let a good crisis go away.” Listen Here

Economic meltdowns have everyone on the edge of their seats. We are here to answer tough questions like - How to tide through turbulent times? At our Webinar on 25th January, Wednesday, 10 AM IST, we deconstruct the State of India SaaS. Key takeaways

• 3 things for a SaaS founder to follow during the economic slowdown

• Who will be impacted the most during these turbulent times?

• Is it time to slowdown or focus and double-down? ‍