News from the Heartland of Japan Vol. 9

Welcome to the travel newsletter from Heartland JAPAN.
We aim to bring you the latest news about rural travel in Japan
as well as our latest offers and tours.
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Proud member of the
Adventure Travel Trade Association

Greetings from the Heartland JAPAN Newsletter Editor!
My name is Niki and I am the Editor for the fortnightly newsletter from Heartland JAPAN. Combined with the launch of our new tour, we will be holding a FAM trip in mid-November! Please scroll down to Upcoming events for more information!

NEW Tour:
Promotional Video

Watch the full video of our new tour: a 6-day tour taking you on a
fully immersive experience through the mythological heartland of Japan. 

About Heartland JAPAN

We at Heartland JAPAN believe that travel can be a life-changing experience and the means for inspiration. We are a ground operator that provide custom and packaged luxury adventure travel tours to off-the-beaten-track rurally focused locations across Japan. Our mission is to give travellers an insight into authentic Japan. Participants have the opportunity to meet locals, visit historically and culturally important sites, take part in hands-on activities, try regional products and cuisine, as well as enjoy hiking through some of the most breathtakingly beautiful nature Japan has to offer. For more information, please visit our tours website.

News Roundup

In the shadow of the crackdown on AirBnB and similar accommodation services by the Japanese government earlier this year, AirBnB and its rivals are making fresh efforts, but this time in rural Japan
Photo from Hyakusenrenma

Click the button below to read the full article. 
Read More

Sanuki Udon at its finest: In Mitoyo, a small town in Kagawa Prefecture, Shikoku, you can can learn all there is to know about this regional style udon and even try your hand at making some!
Photo by Lance Henderstein

Click the button below to read the full article.
Read More

Spotlight Photo

Mt Aso, in all its glory. The UNESCO listed Geopark in Kumamoto Prefecture contains the five peaks of Mt Aso as well as the 120km round caldera. Mt Aso itself is the largest active volcano in Japan and one of the largest in the world. On our Aso Walking Tour, not only do we climb up to the Mt Nakadake crater but we also enjoy bathing in the many natural hot spring baths found in this region and hear the stories of the locals who live in the shadow of the volcano.

Photo by DeltaWorks

For more information about our Aso Walking Tour, click here.


UPCOMING Shimane Prefecture FAM Trip - 16-19 November 2018
In collaboration with the Shimane Prefectural Government and to mark the launch of our new tour, Izumo, Iwami Ginzan & Gonokawa Trail, we will be holding a FAM trip for both agents and media to showcase highlights of the tour! If you are interested, please don't hesitate to email us at

ATTA AdventureConnect Event Nagano  
We had a wonderful time at the ATTA's AdventureConnect event in Nagano at the end of last month. Not only were we able to meet the CEO, Shannon (pictured with Heartland JAPAN's CEO, Keiji), but we were also able to hear about how the adventure travel market size is growing year on year, and with it, the positive impact of adventure tourism over mass tourism on local economies.

Aso (Kumamoto) & Tsuwano-Hagi (Shimane, Yamaguchi) FAM Trip - October 2018
We are happy to announce that we have finalised the schedule and attendees for our October FAM Trip to Aso, Tsuwano and Hagi (and many places in between!). We will be taking eight individuals from both travel and media to provide a taste of our tours. Hailing from as close as Hong Kong to as far as South Africa, we are sure it will be an exciting and informative experience for all involved!

Office Drop-In Always Welcome

If you happen to be in Japan on business or otherwise, please don't hesitate to contact us, we would love to meet you!

Address: 4F, Office87, 332 Yamabukicho, Shinjuku-ku, Tokyo, JAPAN 162-0801

Downloadable Documents

You can view and download our flyer for our new Izumo, Iwami Ginzan & Gonokawa River Trail here. For inquiries about custom tours please don't hesitate to contact us via the email address provided.
Licensed Ground Operator (License No. 20103)
Copyright © 2018 Heartland Japan, All rights reserved.

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