By: Glade Ross, President and CEO, Rossware
How to Get Great Techs
There is a great impediment against bringing into this industry the very high quality people that it needs, to fill the many positions that are going begging for high-level and effective appliance technicians. The specific impediment is a particular and gross misperception, within the general public, as to what kind of job it is, and what is the kind of person that’s needed to excel in it.
Face it: most job seekers that have such a high IQ, ambition and drive as is needed to be a great tech would never, at least typically and on their own, think it’s an occupation in which they’d have interest. They tend to wrongly assume that the job is beneath them. Thus, if seeking employment and seeing an ad for an appliance tech position, they simply skip right past, without ever considering it.
How do you get to these people?
Back when I still ran an appliance repair business (instead of a company that produces industry leading software), I found a very effective solution. I did not advertise the position as being for an appliance tech. Instead, I ran an ad similar to the following:
Seeking person with high intelligence (will be tested for minimum IQ 120), self-motivated, happy to be out and about interacting with people and seeing the sun, learning new things, developing and exercising new skills, encountering regular challenges, enjoying a high degree of independence, and not being stuck in an office. It’s neither a sales position nor marketing. It does not involve travel or irregular hours. Pay is dependent on performance, and typically ranges from $60K to 120K. If this seems fitting to you, it’s likely you are not a person who would have normally considered this occupation; however, it’s only because you’d have wrongly thought the position is too lowly for you (i.e., it is actually a much more lofty position than most people tend to assume). Training is provided.
Once applicants self-selected on basis of the above description and contacted us, we were then able to name the position (appliance repairman), and more fully explain why it’s truly a fantastic occupation, that indeed offers the described virtues, and more. You’d not believe how much higher was the quality of persons that submitted resumes and came in for interviews — based on this kind of ad, as opposed to directly advertising for an appliance tech. Almost invariably, we found that the right people became even more interested after learning details.
Of course, you’re not typically acquiring experienced techs via this kind of ad. Regardless, it’s possible this is not really a bad thing. In all my years running an appliance repair company, I never managed (though I did repeatedly try) to happily fill positions with experienced techs. Ultimately, all my great techs were trained from scratch.
With warm regards,
President and CEO