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July 2019 Community Newsletter

A Confluence of the Extraordinary

Friends,  

Thank you to all who attended our 2019 Annual Meeting. It was an exciting day for our wine region, as Holly Macfee presented the concepts and vision behind the Rogue Valley Vintners brand, and Floyd Harmon announced critical support of RVV from the Asante Foundation. There are many good things in store for our region, and we are excited to have so much support from our industry and the community at large. 

For a thoughtful recap of the meeting, please take a look at Maureen Battistella's article in the Medford Mail-Tribune. 

While work on the RVV brand continues, we wanted to take a moment to reflect on the commitment of support from the Asante Foundation. This includes a designated RVV office space, marketing support from the experienced Asante team, and contributions to a signature RVV event - separate from the Oregon Wine Experience. The financial value of this contribution is between $360,000 and $450,000, and includes three years of commitment. We are honored to have the full support of the Asante Foundation and are excited to see what we can accomplish with these resources at our back. 

For those of you who have not yet joined RVV as a member, we hope these commitments and ongoing, high-quality brand development will encourage you to do so. 

Thank you all for your support, and a toast to all that we can accomplish together -- 

Cheers, 
The RVV Board
Travel Oregon, the Oregon Wine Board, and the University of Oregon have teamed up to bring us critical demographic data about our local wine community and visitors from out of the region. They have made this information available to download, and we would like to share it with you. To access, please click on the above photo header titled "Who are the Rogue Valley's winery visitors?" to be taken to the Dropbox file for download. 

Updates from the Brand Advisory Team

The BAT has been working with Holly Macfee and the creative team at Lookout Co. to move into the final stages of logo design. While there is so much more to the RVV brand than the logo, it has been a valuable process to have the discussions with the Board, the BAT and Holly's creative team about the core Rogue Valley Wine Country identity. We were able to share in-process comps at the Annual Meeting, and further iterations of the work have become artistically rich and able to capture the spirit of our wine country while keeping "Rogue Valley" at the forefront of our new brand. We hope that by August, we will have new, exciting creative to share with the RVV community.

- Bob Hackett, RVV Board Member and BAT member
Copyright © 2019 Rogue Valley Vintners, All rights reserved.


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