Greetings <<First Name>>,
The OWB has asked for you input. Please register for the OWB Listening Tour!
Wednesday, April 17
9 – 11 a.m. – Rogue Valley (click to register) – Southern Oregon Research and Extension Center, Central Point
OWB is presently working on an update to the OWB Vision Plan. This is our chance for Southern Oregon vintners to be a part of a statewide Vision and Communication Plan.
From Jess Willey at OWB:.
The OWB is doing this work to ensure that going forward, our marketing program is working as hard as it can to advance the statewide Oregon wine industry. It’s especially helpful to hear from people who do not feel connected to our efforts or that we are not working “for them,” because this will ensure these voices are able to be considered as we work on our new strategic plan.
(Nearly ALL of these things are accessible through industry.oregonwine.org if anyone is unfamiliar and wants to know more)
- The OWB’s marketing & communications program currently has three areas of focus:
- Trade marketing (distributors, restaurants, retailers)
- Consumer marketing (wine drinkers / tourists)
- Media relations (writers for wine publications, wine business publications, lifestyle publications; wine reviewers)
- The activities that make up this program include (not exhaustively):
- Promotions like Oregon Wine Month, Oregon Wines Fly Free
- Materials and resources like the Oregon Wine Touring Guide, Oregon Wine Resource Studio, visit.oregonwine.org tasting room website
- Activities aimed at getting in front of key influencers such as Oregon Wine Trail (events in other markets), Learn Oregon trade master classes, TEXSOM sponsorship and awards shipping program, statewide media tours, hosting wine reviewers
As a Southern Oregon vintner, I have felt that the OWB is trying to focus on the statewide wine industry. But their plans and programs developed mainly without input from Southern Oregon. Now we can join the conversation to ensure that OWB programs focus on large and small players, and on WV plus the other (more exciting!) regions.
- If you don’t feel the OWB’s marketing program is working for you, this is a great chance to meet with members of the Board and leadership team and let them know: why not? And what would you like to see? What challenges does your business or region have that we are not addressing?
- Or, if you DO like what’s happening, or you want to see a certain area dialed up, that’s helpful to hear, too.
As a member of the planning committee working on the OWB Vision Plan, I hope you will attend this Listening Session. This is our chance to develop statewide programs that benefit the entire Oregon wine industry.
Thank you and see you there!
- Barbara Steele, Cowhorn