Are you banking differently these days? The banking industry is experiencing a stream of innovation that is impacting us all. Consumers are moving away from the traditional concept of bank accounts in favor of more streamlined services that leverage technology and convenience. What sets financial service providers apart is 1) a focus on customer service and minimized procedure times, and 2) enhanced security and accessibility.
Chime is a growing online banking service that caters to younger generations and underserved groups with innovative options, including a zero fee "Chime day" payday advance and other tools designed to streamline the banking experience.
Square is an established and simplified payment solution that has plans to branch into a more traditional banking platform. Their stated goal is to expand services beyond small business loans and transactions, and into deposit accounts.
Credit card companies, including Capital One, Bank of America, and several other participating banks, are offering virtual card numbers as an additional safety feature for their customers. The randomly generated numbers allow users to make online purchases while keeping actual credit card numbers private.
New York credit card issuer Petal is targeting consumers who are seeking credit, but are unable to get a traditional account, through an underwriting approach with cash flow as its focus. This type of financing forgoes many common fees users typically encounter, for a more holistic approach to spending.
CultureWaves is a behavior science company that helps national brands better understand their customers' needs and create compelling products and messaging.