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Comfort Food

The Ambitious Return of Comfort Food

Comfort foods are re-entering the culinary landscape in enterprising ways by leveraging global flavors, healthier ingredient swap-outs, and regionally-inspired traditions. Taking cues from home-cooked meals and making them commercially friendly, customizable, and more convenient allows consumers greater access to the dishes they know, while also providing a platform for more adventurous recipes.
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Home-cooked Food Can Now be Legally Sold in California
California is one state which recently made it legal for residents to prepare food from home for the intent of resale. This decision especially affects states such as California where many use cooking homemade foods and selling them as a source of income, and consumers there have become accustomed to globally-inspired comfort dishes as meal options.

Cheddar's Scratch Kitchen Revamping Menu
Cheddar's Scratch Kitchen is releasing fall additions to its comfort food driven menu. A new dessert includes homemade mini cakes. The Painkiller Mini Cake consists of a coconut cake filled with Pusser's Rum-Butter sauce and topped with toasted coconut. Other new entrees include Chicken Tender Parmesan, served over spaghetti with a slice of garlic bread.
Korean Comfort Food Favorite Pyeong Chang Tofu House Expands to Berkeley
Ethnic comfort dishes are becoming more popular with mainstream consumers as family-run restaurants expand and open new locations. Dishes such as spicy Korean Tofu Soup and regional specials including Kimchi and Spam Fried Rice cater to the culinary tastes of neighborhoods in Berkeley, California.
CultureWaves is a behavior science company that helps national brands better understand their customers' needs and create compelling products and messaging.
Behavior Segmentation  |  Category Research  |  Menu Development
On-Premise Events  |  Audience Analysis
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