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Whole Body Health

Looking at Head-to-Toe Health

The market for whole body wellness is on the rise, and consumers are looking for new options that can fit into their lifestyles and schedules. Companies are setting the pace with more personalized and attainable options when it comes to wellness solutions, and chefs are creating unique culinary offerings to complement the latest functional food ingredients. Overall, our view of what "healthy living" looks like is changing, and with it, we are seeing opportunities and new avenues for innovation.

 
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READ MORE: SUPPORTING EVIDENCE
 
Meditation is the Fastest Growing Wellness Trend in the US
Quartz
The wellness industry is experiencing growth thanks, in part, to the increasing number of individuals who are choosing to participate in practices such as meditation and yoga. These activities combine physical movement with mindfulness, and often include other holistic health services—such as chiropractic care and nutritional supplement advice.

The Rebranded Weight Watchers is Bringing Wellness to the Masses
Vox
Weight Watchers rebranded to "WW" to better reflect the brand's shift to emphasize overall wellness, as a move away from simply encouraging weight loss and restrictive dieting. The new brand moniker reflects a shift in the wellness industry, with more companies offering accessible, instead of aspirational, services and products. 
 
Mediterranean Diet Named the Best Way to get Healthy in 2019
Kitchn
With so many fad diets from which to choose, consumers are showing more interest in those that promote longevity. Interest has shifted to finding ways to stave off disease and chronic illness, when possible, as part of a more accessible approach to whole health. The cornerstones of this diet include healthy fats (such as olive oils), lean proteins from seafood, and a heavy focus on fruits and vegetables. Since the Mediterranean diet is so varied in its menu options, it represents an attainable solution for many consumers.

How CBD Has Become the USA's Coolest Food and Drink Ingredient
The Spoon
Consumers, chefs, and brands are all positioning CBD as a "healthful" ingredient; as a result, it is being added to culinary offerings in innovative ways. Following the success that the extract is seeing from the wellness industry, the CBD extract is showing up in products from craft beer to multi-course menu items.
CultureWaves
CultureWaves is a behavior science company that helps national brands better understand their customers' needs and create compelling products and messaging.
SERVICES
Behavior Segmentation  |  Category Research  |  Menu Development
On-Premise Events  |  Audience Analysis
Copyright © 2019 CultureWaves, All rights reserved.


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