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Cultural Flavors Snapshot

Consumer Tastes are Going Global

As eating patterns continue to evolve, consumers are craving more adventurous flavors, and the demand for ethnic foods is on the rise. This is leading to new culinary offerings in the mainstream U.S. food marketplace, from snacking to frozen, and mixes to meal kits. Global flavor influences can be seen across all levels of service, including food trucks, fast casual, and fine dining. The end goal is having a unique food experience that allows the consumer to explore other cultures.
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M&M's Is Debuting Global-Inspired Flavors Like Mexican Jalapeño
Candy brands like Mars M&M’s are leveraging the power of social media to conduct public flavor polls as a way to engage consumer demand for new taste experiences. The culturally-inspired flavors being voted on include English Toffee Peanut, Mexican Jalapeño Peanut, and Thai Coconut Peanut.

The Complex Code in A Potato Chip: Why We Love the Flavors We Do
Snacking companies look to cultural cues to predict flavor popularity, including pinpointing shifts in cross-cultural interests as an opportunity to introduce new tastes to consumers. With ethnic ingredients, there is an opportunity to create new flavor profiles including mixing the familiar with the exotic, like Kimchi Barbecue.
The Food Halls Are Coming! The Food Halls Are Coming! But What Makes Them Different From Food Courts?
Indy Week
Food halls are an innovative business model, combining culinary and retail services under one roof as a destination attraction. These spaces incorporate local vendors, and suppliers, while providing a launchpad for chefs to reach new clientele with ethnic, and globally-influenced cuisine.
CultureWaves is a behavior science company that helps national brands better understand their customers' needs and create compelling products and messaging.
Behavior Segmentation  |  Category Research  |  Menu Development
On-Premise Events  |  Audience Analysis
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