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M&M's Is Debuting Global-Inspired Flavors Like Mexican Jalapeño
Candy brands like Mars M&M’s are leveraging the power of social media to conduct public flavor polls as a way to engage consumer demand for new taste experiences. The culturally-inspired flavors being voted on include English Toffee Peanut, Mexican Jalapeño Peanut, and Thai Coconut Peanut.
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Snacking companies look to cultural cues to predict flavor popularity, including pinpointing shifts in cross-cultural interests as an opportunity to introduce new tastes to consumers. With ethnic ingredients, there is an opportunity to create new flavor profiles including mixing the familiar with the exotic, like Kimchi Barbecue.
Food halls are an innovative business model, combining culinary and retail services under one roof as a destination attraction. These spaces incorporate local vendors, and suppliers, while providing a launchpad for chefs to reach new clientele with ethnic, and globally-influenced cuisine.