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CultureWaves Snapshot on Holiday Snacking

Passport to Holiday Snacking

Consumer interest is moving beyond the conventional when it comes to holiday and seasonal flavors, thanks, in part, to more experiential dining options and exposure to new flavor profiles. This is leading companies to explore unique flavor combinations as well as a variety of innovative applications—and creating new flavor traditions along the way.
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Sugar Cookie-Flavored Milk Is Here To Make Your Holidays Even Sweeter
Southern Living
Target’s in-house brand, Market Pantry, has a trio of holiday beverages for the whole family. The new Cookie Milks are naturally-sweetened and available in Sugar Cookie, Chocolate Mint, and Maple Pecan.

Williams-Sonoma's Spiced Pumpkin Pecan Bark Is A Seasonal Fall Snack You Don’t Want To Miss
Elite Daily
Williams-Sonoma is selling a contemporary flavor of its holiday bark-style candy that comes in a collector's tin. The new fall flavor is Spiced Pumpkin Pecan Bark, which has layers of semisweet and white chocolate, cinnamon-flavored pecans, and features a natural pumpkin spice oil.
Splendid Holiday Collection
Jeni's Ice Cream is offering its Splendid Holiday Collection online with six gourmet, handmade flavors including Boozy Eggnog, Darkest Chocolate, Sweet Potato with Torched Marshmallows, Pumpkin 5-Spice, Cognac with Gingerbread, and White Chocolate Peppermint.

Whole Foods' New Holiday Products Are Here—And They're All Less Than $10
Cooking Light
Whole Foods' store label 365 is showcasing a wide variety of holiday-flavored snacks and beverages in all aisles throughout its stores, with some available online. Products include Brown Butter Cinnamon Cardamom Popcorn, Salted Pecan Bourbon Almond Milk Frozen Dessert, Chai Spice Cashews, Peppermint Coffee Cups, and Peppermint Quinoa Dark Chocolate Bark.
CultureWaves is a behavior science company that helps national brands better understand their customers' needs and create compelling products and messaging.
Behavior Segmentation  |  Category Research  |  Menu Development
On-Premise Events  |  Audience Analysis
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