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Thinking Outside the
Candy Box

When it comes to indulging a sweet tooth, consumers are now met with a rainbow of possibilities in form, color, texture, and flavor. Gone are the days when sweets had to be sweet. Today’s offerings include savory, acidic, spicy, and cooling, making candy its own unique culinary experience. Brands are innovating within this category with new flavor combinations, nostalgic limited releases, and healthier ingredients in response to demand for low-sugar alternatives. Find out what the consumer expects, what's getting attention, and what's emerging.
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Organic Candy Trends: Clean Bill of Health
Candy Industry Magazine
Companies are exploring alternative ingredients in response to consumer demand for clean-label and transparency when it comes to candy, including organic, lower sugar, and ethically-sourced offerings.

Jelly Belly Retro Collection Candies
Progressive Grocer
Candy brands are cashing in on nostalgia for a new era, as Generation Z explores brands with its purchase power and older generations–including Millennials–continue to look for childhood favorites.
Celebrating 90 Years of Mickey Mouse with Candy
Luxury candy manufacturer Sugarfina is releasing a collaboration with Disney to honor Mickey Mouses' 90th Birthday. Mickey: The True Original collection includes Candy Bento Boxes, chocolate bars and Candy Cubes with strawberry gummies packaged in signature Lucite featuring the infamous mouse ears.

Spicy Fruit Roll-Ups Exist In 2 Different Flavors & It's the Shake-Up This '90s Staple Deserves
Nostalgic '90s candy brand Fruit by the Foot is catering to established fans and new followers alike with its new Sweet and Fiery flavors, including fiery peach and spicy watermelon.
CultureWaves is a behavior science company that helps national brands better understand their customers' needs and create compelling products and messaging.
Behavior Segmentation  |  Category Research  |  Menu Development
On-Premise Events  |  Audience Analysis
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