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The Food Channel's Food Trends for 2019 - Photography by Justin Aikin

Predicting Food Trends for 2019

CultureWaves has partnered with The Food Channel to release its annual food trends report for 2019, using information collected by our team of behavior scientists. Now in its 30th year, the report aims to pinpoint possible behavior shifts as they pertain to retail, culinary, and consumer habits.

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Kellogg Launches New Cereal to Support Digestive Health
Food Dive
Kellogg is entering the world of functional foods with its new cereal HI! Happy Inside, which features prebiotics, probiotics, and up to 9 grams of fiber per serving. This product is meant to appeal to consumers looking for better digestive health and comes in flavors such as Bold Blueberry, Coconut Crunch, and Simply Strawberry.

Recess CBD & Adaptogen-Infused Seltzer is the Chillest Possible Way to Stay Hydrated
Recess recently launched its sparkling CBD water, leveraging anti-stress adaptations Ginseng and L-Theanine, alongside CBD from hemp extract. The drink is positioned as a calming functional beverage and is available in flavors such as Pom Hibiscus, Blackberry Chai, and Peach Ginger.
Ben & Jerry's is Donating a Total of $100,000 to 4 Progressive Causes
Ice Cream company Ben & Jerry's launches a new philanthropy-centric ice cream flavor, "Pecan Resist." This flavor features chocolate ice cream with white and dark fudge chunks, pecans, walnuts, and fudge-covered almonds, and aims to "build a more just and equitable tomorrow." This product specifically calls out current political issues and supports four not-for-profits with the proceeds.

Food Blockchain — Just Hype, Or True Path to Food Transparency?
The Spoon
Retailers are betting on blockchain to increase food safety and promote transparency in the food marketplace. Walmart is one company using mandated blockchain technologies for end-to-end traceability in leafy green suppliers.
CultureWaves is a behavior science company that helps national brands better understand their customers' needs and create compelling products and messaging.
Behavior Segmentation  |  Category Research  |  Menu Development
On-Premise Events  |  Audience Analysis
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