Downtown Victoria's Business Buzz: What you need know when doing business in downtown Victoria.
Yesterday, Jeff hosted his first virtual drop-in session. For the next three weeks, he will be available on Thursday mornings from 10am to 11am to talk to you, members, about your concerns, questions, or suggestions.
Here at the DVBA, we have shifted our priorities to reflect the needs of you, our members. We recognize that without our usual tourist population this summer, we need more locals shopping and supporting local businesses. In response, we are increasing our marketing outreach significantly.
We created a video to welcome Victorians back downtown. The video features 15 different local businesses and is being shared on social media. The 30-second version is on CHEK News (both online and on cable TV), and on CTV online. Have a watch!
We also have an ad campaign running on the Zone and the Q radio stations for the next eight weeks. If you are curious to hear those ads, you can:
Finally, we are working on a bigger, strategically aligned summer marketing campaign to promote downtown to people living on the South Island. We will let you know as this project develops.
BC Restaurant and Foodservice's Association's Marketing Guide
If you are in the restaurant of foodservice industry, the BCRFA created a helpful, comprehensive guide to marketing amid the COVD-19 pandemic. Here's a excerpt from the guide:
"Your audience needs to know that you are back in business and what to expect. This is what you should focus on with your marketing in this phase of reopening dine-in. A solid marketing plan can renew customer confidence in your brand and inform customers about the services that you are providing."
To assist retailers in their reopening planning, Retail Council of Canada (RCC), in collaboration with Boston Consulting Group and retailers from across Canada, prepared the Road to Retail Recovery Playbook to help Canadian retailers, large and small, plan for the reopening of the retail sector across the country. Click here to download.
This week, the Province initiated Phase Two of their recovery plan and coffee shops, boutique retailers, and shopping centres around Victoria have started the process of re-opening to the public. The City, the Downtown Victoria Business Association, Think Local Victoria, Community Micro-Lending, and other business leaders collaborated to create a toolkit to support businesses re-open safely.
The toolkit helps highlight businesses that are practicing physical distancing, taking hygienic measures, and exercising the necessary precautions to help prevent the spread of COVID-19. The toolkit includes:
COVID-19 Poster/Floor Sticker Design Files - design files that can be taken to many local printers for easy production and use for posters or floor stickers for businesses to mark places for people to stand with appropriate social distancing.
Silicone POS Covers
Clean Team manager, Rob, discovered Capital Iron is using silicone POS covers. These useful covers make disinfecting the machines between use very easy. If you want some for your business, you can buy them at Suess Retail Systems - 611 Dunedin Street.