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Downtown Victoria's Business Buzz: What you need know when doing business in downtown Victoria.

Yesterday, Jeff hosted his first virtual drop-in session. For the next three weeks, he will be available on Thursday mornings from 10am to 11am to talk to you, members, about your concerns, questions, or suggestions. 

Join the call next week!

Here are the Zoom call details: 

Dial by your location
        +1 587 328 1099 Canada
        +1 647 374 4685 Canada
        +1 647 558 0588 Canada
        +1 778 907 2071 Canada
        +1 438 809 7799 Canada
Meeting ID: 962 7473 3474
Password: 827944
In this issue... 
  1. DVBA Marketing Update
  2. BC Restaurant and Foodservice's Association's Marketing Guide
  3. Road to Retail Recovery Playbook
  4. City of Victoria Reopening Toolkit
  5. Silicone POS Covers for Easy Cleaning
DVBA COVID-19 Survey
In order to better understand and respond to the needs of our business members during this uncertain time, we created a short survey. Please take a couple minutes to fill out the survey now.
DVBA Marketing Update
Here at the DVBA, we have shifted our priorities to reflect the needs of you, our members. We recognize that without our usual tourist population this summer, we need more locals shopping and supporting local businesses. In response, we are increasing our marketing outreach significantly. 
We created a video to welcome Victorians back downtown. The video features 15 different local businesses and is being shared on social media. The 30-second version is on CHEK News (both online and on cable TV), and on CTV online. Have a watch!
We also have an ad campaign running on the Zone and the Q radio stations for the next eight weeks. If you are curious to hear those ads, you can: 
  1. Click here 
  2. Click here, and
  3. Click here 
Summer Marketing Campaign
Finally, we are working on a bigger, strategically aligned summer marketing campaign to promote downtown to people living on the South Island. We will let you know as this project develops. 
BC Restaurant and Foodservice's Association's Marketing Guide
If you are in the restaurant of foodservice industry, the BCRFA created a helpful, comprehensive guide to marketing amid the COVD-19 pandemic. Here's a excerpt from the guide:

"Your audience needs to know that you are back in business and what to expect. This is what you should focus on with your marketing in this phase of reopening dine-in. A solid marketing plan can renew customer confidence in your brand and inform customers about the services that you are providing."
See the full guide here.
Road to Retail Recovery Playbook

To assist retailers in their reopening planning, Retail Council of Canada (RCC), in collaboration with Boston Consulting Group and retailers from across Canada, prepared the Road to Retail Recovery Playbook to help Canadian retailers, large and small, plan for the reopening of the retail sector across the country. Click here to download.

More from the RCC.
City of Victoria Reopening Toolkit

This week, the Province initiated Phase Two of their recovery plan and coffee shops, boutique retailers, and shopping centres around Victoria have started the process of re-opening to the public. The City, the Downtown Victoria Business Association, Think Local Victoria, Community Micro-Lending, and other business leaders collaborated to create a toolkit to support businesses re-open safely. 

The toolkit helps highlight businesses that are practicing physical distancing, taking hygienic measures, and exercising the necessary precautions to help prevent the spread of COVID-19. The toolkit includes:

  • COVID-19 Occupancy Signage - signage to communicate the number of customers businesses are allowing inside at one time  
  • COVID-19 Prevention Checklist - a checklist of COVID-related measures expected of customers and being followed by employees 
  • COVID-19 Poster/Floor Sticker Design Files - design files that can be taken to many local printers for easy production and use for posters or floor stickers for businesses to mark places for people to stand with appropriate social distancing.
Silicone POS Covers

Clean Team manager, Rob, discovered Capital Iron is using silicone POS covers. These useful covers make disinfecting the machines between use very easy. If you want some for your business, you can buy them at Suess Retail Systems - 611 Dunedin Street.

Copyright © 2020 DOWNTOWN VICTORIA BUSINESS ASSOCIATION, All rights reserved.

Our mailing address is:
20 Centennial Square
Victoria, BC, V8W 1P7

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