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ISSUE 006 : 24 OCTOBER 2018  |  VIEW IN BROWSER
MACROKIOSK China Gears For Rapid Growth In The Region
MACROKIOSK welcomes an exciting new chapter in its growth in China with the relocation of its Guangzhou office. Located in Zhongtai International Plaza in Tianhe District Guangzhou, the new office provides capacity to accommodate new headcounts and to support rapid growth of its business in China.
 
“MACROKIOSK’s business is built upon our belief that locals know locals best. Our new Guangzhou office will serve as our stronghold in China to deepen our relationships with our existing customers while fostering new ties with the growing market in the region,” says Dato’ Kenny Goh (Co-Founder and CEO of MACROKIOSK Group).
 
The new Guangzhou office will commence operations in November 2018.
 
 
OUR OFFICES
Digital Engagement At A Click
When it comes to digital engagements, it’s important to take control of your own campaigns. With BOLD.Tag, you can be in the driver’s seat of your own campaigns while ensuring the best outcomes. Here are three ways how BOLD.Tag can help your business to generate leads, traffic and sales:
 
1) Design Your Own Digital Engagements
Build customised campaign pages with your own corporate identity and create specific content – without any coding or design skills required.
 
2) Track Your Engagements
Optimise the delivery and track the effectiveness of your campaign’s messages so you can refine your campaigns for maximum engagement.
 
3) Get Actionable Data
BOLD.Tag assists you in making faster and more effective decisions with the built-in data analytic function.
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         Getting To Know MACROKIOSK’s Engagement Solutions
Mr. Liang Voon Loong
Customer engagement is key to the success of any business. With the right engagement tools, businesses can foster brand growth and customer loyalty. We speak to Mr. Liang Voon Loong, Manager, Engagement Solutions, Innovation Development Department of MACROKIOSK, to learn more about MACROKIOSK’s engagement solutions.
 
What is the most important factor when designing Engagement products and services?
What’s most important is having an understanding of the current issues faced by many marketers when running a digital campaign. At the same time, it is equally crucial to evaluate from a marketing point of view on how to run campaigns, whether it is on a weekly or monthly basis. Based on these findings, we are able to offer different kinds of digital engagement solutions to improve on our customers’ current business flow and objectives.
 
How do users want to be engaged in this digital age, and how do MACROKIOSK products and services cater to these demands?
In this digital age, most parts of our lives are now related to internet usage, whether to communicate, work or shop. This is because users want to enjoy the convenience of going digital. Here at MACROKIOSK, our products are designed to bridge the connection between people and the digital world. For instance, our Engagement solutions help to elevate traditional marketing initiatives to a digital platform, which is more efficient and effective for both businesses and customers as they offer real-time reports and analytics.
 
What are the biggest challenges in developing Engagement-driven products?
One of the biggest challenges include understanding in detail on the ways to improve the success rate of each campaign. To do this, our analytics need to be designed precisely so that the post-campaign reporting will be easy to understand for businesses to help them enhance their engagement effectiveness with their customers.
 
Which is your favourite product that your team has developed or is working on, and why?
My favourite product will have to be BOLD.Reward, which we are currently developing and set for release early next year. Gamification feature will be one of the highlights incorporated into BOLD.Reward where it enable real-time participation while being rewarded instantly in every engagement.
 
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