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Pelargonium for Europe

• July 2018 •

Pelargonium for Europe is a marketing initiative founded by pelargonium breeders to promote and ensure long-term geranium sales across Europe. Our trade news is here to keep breeders, growers, retailers and interested trade parties informed with what the campaign is doing in 10 different countries.

What happened last month
Just a few of the many activities completed & clippings achieved
Consumer press & special activities
Here are just some examples of the many media clippings and promotional activities that our partners have been working on...


Belgium • Pelargoniums sponsored Libelle TV. Libelle is a popular magazine and platform in Holland and Belgium with its own online TV channel. Geraniums decorated the Libelle summerhouse which was filmed and visited by fans. Watch the video. 

Plus, an article in the July edition of Belgian Magazine ‘Tuin Hier’ Tuinhier, which with its 25000 members is the largest association of garden lovers in Flanders.


UK  '10 little known facts about geraniums' press coverage in popular women's magazine Prima and interiors magazine House Beautiful.

Italy  Popular lifestyle weekly magazine Donna Moderna published an article dedicated to Pelargonium and DIY decorations.
Germany • We launched a great TV collaboration with SAT.1 Frühstücksfernsehen, which is the most watched morning show in Germany. Geranium studio decorations were in place for three weeks and seen by 450 000 viewers per day, a total reach of 3 million! Plus numerous posts with geranium decorations were shared on the programme’s Facebook (706,197 followers), Instagram (119,000 followers) and YouTube (207,993 followers).  See more photos. 

Austria • A collaboration with popular lifestyle blogger Pipifein, who published a creative DIY blog post about geraniums.

Poland • A pelargonium promotion during a dance event - Żoliborska Potańcówka Międzypokoleniowa - which involved a geranium selfie frame where people could take and share photos of themselves with geraniums, and care advice was shared with the public.

Switzerland • a range of various press clippings can be seen here.
Trade press clippings & activities
We're always encouraging the green trade to buy, sell and plant more geraniums. Here are a few examples...


Most countries • Our partners have strong links to key players in the green trade, several of them also have large contact databases, so they send email newsletters to garden centres and florists giving guidance and encouraging sales of pelargonium, and sharing our downloadable PoS materials. 

Germany Coverage on the Pelargonium for Europe campaign in Taspo, a leading green trade newspaper.

Italy • Several clippings in green trade magazines and portals including GreenUp, about gardening distribution and production, with circulation 8000. GardenTV, an online TV channel about gardening for professionals and hobbyists with 340 daily unique viewers, as well as Flortecnica & Vivaismo which is a trade magazine dedicated to all operators in the production of the Italian floriculture and nursery world with a circulation of 6800. 

Poland • Distribution of PoS materials in cooperation with several wholesale markets; Bronisze, Tychy, Wrocław, Poznań, Gdańsk. In total, 10000 brochures and 1000 A1 posters were distributed to the trade. 
Breaking News
Syngenta joins Pelargonium for Europe campaign
We are pleased to announce that as of October 2018, breeding company Syngenta will support the marketing activities of Pelargonium for Europe by making the same contribution of 0.2-euro cents per geranium cutting as all the other shareholders. 
It is hoped that Pelargonium for Europe will acquire EU funding for future campaigns, and a prerequisite for EU funding is that the industry also contributes its own resources, therefore Syngenta’s membership alongside that of breeders Dümmen Orange, Elsner PAC, Florensis / P. van der Haak Handelskwekerij, Geranien Endisch and Selecta One is greatly appreciated. Together, we can strengthen the future of the campaign and of international geranium sales.

 

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French
With thanks to our partners 
Austria - Blumenbüro Österreich
Austria - Grayling
Benelux - Concept Factory
France - BHR
Germany - Prêt-à-Communiquer
Italy - Ad Mirabilia
Poland - PiArt
Sweden - Blomsterfrämjandet
Switzerland - Grayling
UK - J E Communications  
See you next month!
PfE trade news is delivered monthly from March until September
Copyright © 2018 Pelargonium for Europe, All rights reserved.


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