This is being communicated to garden centres, florists and retailers across Europe in newsletters to thousands of contacts, through trade press, portals and meetings.
Poland • Our partners are distributing printed POS materials through trade organisations and markets, delivering 9000 care flyers and 6000 posters.
UK • Our partners are working with a retail partner to create an in-store POS competition.
France • Our partners are running a special service where retailers can download customisable POS packs and our partners can analyse the results.
Austria • Materials are distributed through our partner's own trade websites and regional offices, and they are partnering with organisations like Vienna wholesale market to distribute them.