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Pelargonium for Europe

• December 2020 •
A challenging year, with positivity ahead

Spring feels long behind us, but here at Pelargonium for Europe, now is the time to take a good look at our year in review. With support from our partners around Europe, 2020 has seen some excellent results, despite this year’s difficulties. We have reached more countries than ever, and seen fabulous coverage on TV, in the biggest magazines, newspapers and more - reaching millions with your pelargoniums.

In this newsletter, you can find all 2020 results in our Stakeholder Info Pack, as well as the very latest photos for 2021.

Covid-19 impact
2020 marks the start of PfE's first ever EU-program, so our promotional activities have been benefitting from subsidised EU funding. With Covid-19, it got off to a challenging start. The global pandemic had a big impact on planned activities, with some being postponed or cancelled with budgets saved. However, various plans were adapted with strong and agile responses.

For example, PfE held a special partnership with radio stations to offer plants for elderly care homes in Germany, PfE featured on a special Covid-19 TV show for the elderly in Poland, and PfE quickly designed digital graphics to support retailers promoting plant deliveries in countries where shops were forced to close. See our Covid-19 crisis strategy

Looking to a bright future for horticulture
Despite the ongoing difficulties, we are optimistic that flowers and plants will continue bringing joy to people around the world - especially as so many millions have discovered them for the first time this year.
To all breeders, partners and colleagues: thank you for your ongoing support and cooperation, we look forward to working with you in 2021 and beyond.

Wishing you all

A joyful Christmas and successful new year!

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Results 2020:
Stakeholder info pack 
Downloadable below, you will find our 2020 stakeholder info pack. This gives a full overview of our activities and results in 2020, for all breeders, growers and interested parties. 

Download Stakeholder Info Pack »
Photos 2021
Our very latest photography for the 2021 season is ready! Our photos are available for free for you to use how you like: share on your own websites, social media, POS materials and more. 

View all photos online »
Download the English catalogue »
Download the German catalogue »
Contact for more languages »
Contact for older catalogues »
Country Plans 2021
Our six EU-campaign countries are already underway with their 2021 campaign, view some of the first press releases on our journalist site. In January, we'll send an overview of plans for all countries around Europe. Next year's hot topics include styling ideas for urban balconies and terraces, relaxed and low-maintenance garden retreats, creative ideas with cut geranium flowers, summer get-together inspiration, green trends indoors with pelargoniums suitable for the home, and of course, lots of care and planting advice.
Online content

In Germany, the Netherlands, France, Italy, Austria and Poland, PfE is supported by EU funding through its EU campaign, "Europe in Bloom".
Read more about it here »
Campaign financed with aid from the European Union
The content of this promotion campaign represents the views of the author only and is his/her sole responsibility. The European Commission and the Consumers, Health, Agriculture and Food Executive Agency (CHAFEA) do not accept any responsibility for any use that may be made of the information it contains.

The following country campaigns are funded by industry marketing fees only

Image library

Browse & use

Press releases

Consumer news

About us

Our campaign
PfE is coordinated by Green Marketing Europe (GME)

With thanks to our partners 

Founding breeders 
Dümmen Orange
Elsner PAC
Florensis / P. van der Haak Handelskwekerij
Geranien Endisch
Selecta one
Syngenta Flowers

EU campaign Europe in Bloom country agencies 

Austria - Blumenbüro Österreich
The Netherlands - Concept Factory
France - BHR
Germany - BLOOMs

Germany - Prêt-à-Communiquer
Germany - Anne Niesing PR
Italy - Ad Mirabilia
Poland - PiArt

PfE country agencies
Belgium - Concept Factory

Czech Republic, Romania, Slovakia - DBM
Denmark - Hillebro
Finland - Kauppapuutarhaliitto ry
Greece - Action
Norway - OBP
Spain - Weber Shandwick
Sweden - Blomsterfrämjandet
Switzerland - Grayling
UK - Clareville
Copyright © 2020 Pelargonium for Europe, All rights reserved.

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