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Pelargonium for Europe

• May 2019 •

Pelargonium for Europe is a marketing initiative active in 10 countries, founded by breeders to promote and ensure long-term geranium sales across Europe, coordinated by Green Marketing Europe (GME). Our trade news keeps breeders, growers, retailers and interested trade parties informed.

Highlights

These are just some highlights, there's much more! Each country has a different budget and different goals.
Germany
• Geraniums in nearly 500 publications already!

• Print collaboration with Bild der Frau – the biggest women’s magazine in Germany (reaching more than 3 million each week). Thousands entered our competition to win a balcony makeover with geraniums.

• Successful Facebook collaboration with 1000 Gute Gründe, reaching thousands of people with posts getting over 500 comments each.
Netherlands & Belgium
• Geraniums promoted on two TV shows.

• Heavy trade communication with newsletters to thousands of professionals and 7 trade media publications encouraging sales.

• Over 20 consumer publications including this balcony inspiration video from Romeo Sommers of Green Your Day, and articles (print and online) in Wonen.nl and in Noordhollands Dagblad.
UK
• An eye-catching geranium display in front of one of London’s most “Instagrammed” hotels, creating press and social media promotion, coinciding with the buzz of RHS Chelsea Flower Show.

• POS materials promoted in trade media and a double page article in Garden Centre Retail magazine. 

• Consumer competitions launched in top women’s magazines Prima and House Beautiful.
Poland
• TV show about geraniums on Pytanie na śniadanie and online tips at zielonyogrodek.pl.

• Fashion photoshoot for womens’ magazines with geranium product placement: Dobre Rady (300,000 circulation), Olivia (206,000), Życie na gorąco (688,000), and geranium shoot in Dom z ogrodem (gardening magazine - 45,000).

• Early distribution of POS materials to the six biggest wholesale markets in Poland – 2500 posters and 10,000 leaflets.

• Urban gardening pelargonium workshop at BioBazar event. 
France
• Collaboration with an ephemeral garden project in Nantes, Floragora, resulting in lots of social media.

• Several newsletters sent to thousands of professionals in the green trade, pushing sales of geraniums and free POS materials.

• Geraniums in over 20 publications, communication with 600 French media.

Italy
• Two-page print article in Green Style and sales advice in various trade publications. 

• Geraniums promoted in lots of strong consumer publications including in Ansa.it (one of the most important national press agencies) 

• Articles and social media posts on popular external pages such as Dettagli Home Decor and Stile.it and Informazione.it.
Sweden
• Geraniums featured in various publications including front cover and 3 page article in trade magazine Viola Butik

• The theme “Become a Pelargonium expert” was especially popular.

• Pelargoniums were featured on TV4 Malou Efter Tio.

• Pelargoniums at two press events in Stockholm and in the south of Sweden.


Switzerland
• Geraniums already featured in over 30 publications.

• A big feature in Hauseigentümer newspaper.

• Article on garteninspirationen.ch sharing geranium inspiration.
Austria
• Collaboration with large Vienna flower market.
 
• Radio interview about geraniums with gardener Hans Kontner.

• Some of Austria's biggest newspapers including Kronen Zeitung (reaching 349,000 people) and Österreich newspaper (reaching 512,000).

• Sharing materials and advice with green trade through the nine regional offices of Blumenbüro Österreich and Blumenmarketing Austria, e.g. a 4 page article in Beetgeflüster magazine.
Websites

Press Press releases are published on our journalist websites in different languages, here's the French page.

Consumer inspiration • A new consumer-facing page on our website shares photos and ideas, here's the German version.

Trade POS • POS materials are still free to download in various languages from our trade site.
Photo library

Hundreds of new photos for 2019, free to download and share.
Go to the photo library
Social media

Follow our pages in different languages
International
German
French
Polish

 

Image library

Browse & use

 

Press releases

Consumer news

 

About Us

Our campaign
PfE is coordinated by Green Marketing Europe (GME)
With thanks to our partners 
Austria - Blumenbüro Österreich
Austria - Blumenmarketing Austria
Benelux - Concept Factory
France - BHR
Germany - 
Prêt-à-Communiquer
Germany - Anne Niesing PR
Germany - Blooms
Italy - Ad Mirabilia
Poland - PiArt
Sweden - Blomsterfrämjandet
Switzerland - Grayling
UK - J E Communications  
See you next month!
PfE trade news is delivered throughout the geranium season
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