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**Note that these are postponement dates. If you RSVP’d to the previous sessions you will need to register again.
Janet Tang, Research and Insight Adviser and Jo Heaton, Tourism and Visitor Economy Manager, WellingtonNZ, will discuss the latest research (domestic travellers) on the customer demand and tourism potential of the Kāpiti Coast.
WellingtonNZ commissioned Colmar Brunton to undertake customer demand research to inform the Destination Management Plan for the greater Wellington region and districts, including Kāpiti. This major study was carried out in December 2020, with some 1700 participants to determine the appeal to different domestic traveller market segments.
There’ll be plenty of time to discuss how this research might be applied to your business, including product development, marketing, and how to work with Tourism New Zealand’s Domestic campaigns. This is valuable information for any business or group wanting to better understand the visitor economy.
Places are limited. Please register your attendance.
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