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MuseumExpo Exhibitor Newsletter
April 2021

Thank you for exhibiting at the 2021 AAM Annual Meeting & MuseumExpo! Leading up to #AAM2021, we will be sharing important information to help you prepare for an incredible experience.

Exhibitor Service Center

The Exhibitor Service Center (ESC) will be an important resource as you build your booth for #AAM2021. At the exhibitor center you will be able to:

  • Build your virtual booth
  • Update your company profile
  • Purchase additional booth upgrades and enhancements
  • Download booth invoices and receipts
  • Download Booth Data Analytics
For assistance with building your booth, please refer to these booth specifications and instructions and this booth build video tutorial.
Please note: Your login information was sent to the contact that registered your booth, with the subject line "2021 AAM Booth Approval". If you need this resent or to update the booth contact, please email 

Exhibitor Registration

All exhibiting personnel must register for the Annual Meeting. This gives you access not only to the exhibit hall but to educational sessions as well. Register online today!
Exhibiting company complimentary badge allotment is based on the contracted booth size.
  • Small Booth: 2 complimentary registrations
  • Medium Booth: 3 complimentary registrations
  • Large Booth: 4 complimentary registrations
Please note: Additional registrations can be purchased above the allotment for $125 each.

Promote your presence at #AAM2021

Now that you’ve reserved your space at the show, let your clients and prospects know how important it is that they are there too.
  • Include this email signature graphic in your email signature and this MuseumExpo graphic for social media and email headers.
  • Promote your booth by using the hashtag #AAM2021! 
  • Sign up for a pre- or post-show attendee list. Exhibitors receive one complimentary attendee mailing list (no email addresses provided).
  • Plan a giveaway or show special at #AAM2021. We will be promoting all giveaways and show specials on the platform website to Annual Meeting attendees. Complete the online form by May 7. 

MuseumExpo Exclusive Hours

Check out the schedule at a glance that includes unopposed hours for additional time to interact with current and prospective clients.

May 24
11:30 AM – 12:30 PM CT
3:00 PM – 4:00 PM CT

June 7
11:30 AM – 12:30 PM CT  

June 8
11:30 AM – 12:30 PM CT

June 9
11:30 AM – 12:30 PM CT


Join the Alliance today!

Are you a member of the American Alliance of Museums? Our members benefit from:
  • New business leads
  • Gaining a better understanding of the marketplace
  • Discounts on advertising and exhibiting at MuseumExpo
Learn more about Industry Membership with the Alliance. For questions about membership, contact Member Services at

Beware of Housing Scams and Attendee Mailing List Scams

Large conferences, including AAM’s, are often the target of hotel and mailing list scams. Scammers call or email attendees and exhibitors, claiming to represent AAM and encourage customers to book rooms using fake promotion codes at hotels or offering to sell attendee lists and contact information. With a virtual conference this year, there are no hotel or lodging accommodations associated with the Annual Meeting. If you receive emails or calls regarding discounted AAM hotel accommodations, please do not engage with the sender, and delete the email.

Unfortunately, scammers also will send emails impersonating AAM or claiming to be an affiliate of AAM and offer to sell attendee lists and contact information. These are scams; they do not have attendee contact information. If you receive emails that propose to sell AAM conference attendee lists, do not engage with the sender, and delete the email.
Copyright © 2018 American Alliance of Museums, All rights reserved.

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2451 Crystal Drive, Suite 1005 | Arlington, VA 22202 |  202-289-1818

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