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Three (types of) companies that might unshackle monetisation in esports

Here is a collection of three (types of) companies that might fundamentally improve the way revenue is generated by stakeholders within the ecosystem. ‘Types of’ is included because in some instances there’s more than one company that offers a similar product.

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Oxygen Esports announces G.O.A.T. Fuel partnership

North American organisation Oxygen Esports has announced a partnership with energy drink brand G.O.A.T. Fuel. According to the release, the partnership is set to include a range of ‘brand awareness initiatives’, with the activations focusing on gamer health and performance. Details regarding what the activations will entail have not been revealed.  RELATED: Moreover, Oxygen Esports’ […]

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Nerd Street Gamers announces in-person summer esports and gaming camp

North American esports infrastructure company Nerd Street Gamers has announced that Camp Localhost, the firm’s esports and gaming camp, will offer both in-person and virtual sessions this summer. According to the release, children and teens aged from nine to 17 will be able to participate in structured, week-long esports and gaming camps featuring titles such as VALORANT, […]

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Tony Hawk joins GameSquare Esports as special advisor

International esports company GameSquare Esports announced that famed skateboarder Tony Hawk has partnered with the organisation as a special advisor. Hawk will act as a special advisor to CEO Justin Kenna and GameSquare’s group of companies to help them ‘bridge the gap between global brands and the large gaming and esports communities’. RELATED: The Wolf of […]

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Misfits Gaming Group officially announces Carolyn Rubenstein as Chief Wellness Adviser

Florida-based esports organisation Misfits Gaming Group (MGG) has officially announced Carolyn Rubenstein, PhD, as its Chief Wellness Adviser.  In her role, Rubenstein is tasked with analysing MGG’s culture and creating customised mental health-focused programmes for its competitive teams, content creators and staff. RELATED: Misfits Gaming Group launches ‘Women of Misfits’ platform In addition, Rubenstein is […]

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For G2 Esports, quality of partnership means more than quantity

There aren’t many esports brands that approach branding and partnerships (or business in general) quite like G2 Esports. The organisation stands out with its approach of quality over quantity and will turn down any offer that doesn’t align with the brand, no matter how lucrative it might be. This way of thinking secured them sponsorships […]

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Enthusiast Gaming completes Icy Veins purchase

Toronto-based Enthusiast Gaming, the parent company of esports organisation Luminosity Gaming, has completed the purchase of Vedatsis SAS, the owner of strategy guide platform Icy Veins. Enthusiast Gaming’s planned €7m (£∼6.01m) acquisition of Icy Veins was first announced in March this year. RELATED: Enthusiast Gaming set to acquire Icy Veins for €7m It has been revealed […]

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Patrick Mahoney: Diversifying the Nations

RELATED: Three (types of) companies that might unshackle monetisation in esports As the esports industry continues to develop, one thing that has become apparent is the growing urge for brands to diversify their operations — whether that be an esports organisation developing a lifestyle brand alongside competitive ventures, or tournament operators shifting their events into […]

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Global Esports Games unveils first host cities

The Global Esports Federation (GEF) has announced that the first three host cities for the Global Esports Games, a multi-title esports competition, are Singapore, Istanbul, and Riyadh. Singapore will host this year’s event, scheduled to take place in December, with Istanbul, Turkey and Riyadh, Saudi Arabia hosting the Global Esports Games in 2022 and 2023 […]

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IESF enters partnership with Immun Active

The International Esports Federation (IESF) has announced it has entered an agreement with vitamin drink company Immun Active. The deal will see the two parties collaborate in a bid to ‘improve the fitness, concentration, and reaction time of competitors.’ RELATED: IESF adds seven more member nations, global total hits 100 Immun Active has become the official beverage […]

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Garena and 3C Gaming announce Latin America Clash 2021

Game publisher and publisher Garena, in association with Brazilian agency 3C Gaming, has announced Latin America Clash (LAC)—an off-season Garena Free Fire tournament featuring pro gamers and influencers from Latin America. Latin America Clash will take place from March 10-14 beginning at 20:00 pm (GMT-3) and be streamed across multiple influencer channels, including Garena’s own BOOYAH! […]

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ESI Digital Events 2021

Our ESI Digital series for 2021 will offer education, networking and debate on everything related to the business of esports. 

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