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Todd Sitrin explains EA's esports approach on ESI Insight #4

In this episode, Sitrin and Fitch discuss the uptick in esports betting due to COVID-19, what makes a game qualified to be an esport, and what’s to come from EA on the competitive gaming front.

Sitrin breaks down the company’s esports offering, including an intriguing look at The Sims’ competitive endeavours, which includes Apex Legends, Madden NFL, and FIFA.

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Astralis Group restructures brands, Bose partners with LoL Esports | ESI Digest 10


Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is available on all major podcast platforms and is also available in written form below. This week on ESI Digest, we cover Astralis Group folding Origen and Future […]

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Betway enters one-year agreement with beastcoast


Online bookmaker Betway has reached a partnership accord with North American organisation beastcoast. The global betting brand will back the organisation’s Peruvian Dota 2 team through a one-year deal, according to a release. Betway will obtain rights to jersey branding as well as player access, allowing the bookmaker to “bring its fans closer to the […]

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Halo Championship Series unveils Halo 5 Pro Series


Halo Championship Series (HCS) has announced an extension of its Pro Series, introducing a competitive arm with Halo 5: Guardians. The Halo 5 Pro Series, an online competition format, will feature a total of $63,000 in cash prizes across North America, Latin America, EMEA, and Australia & New Zealand.  RELATED: DreamHack Halo Series announced for […]

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AFK Gaming receives $200K investment from IP Ventures


Mumbai-based media company AFK Gaming has raised $200,000 (~£154,472) in a Pre-Series A round from Indian investment company Inflection Point Ventures. The investment comes following a notable period of growth for the Asia-focused esports content platform. RELATED: The top Indian esports business developments in August 2020 The funds will be used to link reach to revenue through programmatic […]

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Global Esports Federation enters partnership with Arab Esports Federation


The Global Esports Federation (GEF) has announced it has entered a strategic partnership with the Arab Esports Federation (ARESF). The partnership will focus on supporting the growth of esports in the Arab region and Africa. RELATED: Global Esports Federation welcomes World Archery, International Surfing Association Said to “promote, support, and develop the esports ecosystem” in the Arab region, […]

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Complexity Gaming renews partnership with Twitch


North American organisation Complexity Gaming has renewed its exclusive partnership with Amazon-owned live streaming service Twitch. The extension will see the organisation and its content creators continue to stream content on the platform on a globally-exclusive basis, excluding China. RELATED: Jason Lake breaks down Complexity’s GameStop Performance on ESI Focus #5 Complexity Gaming has a number of streamers […]

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Collegiate StarLeague, WorldGaming Network acquired by Playfly Sports


Philadelphia sports marketing and management firm Playfly Sports has announced the acquisition of Collegiate StarLeague (CSL) and WorldGaming Network (WGN). Playfly Sports will “concentrate on enhancing the amateur esports-athlete experience and increasing opportunities for participation on high school and college campuses nationwide,” the company said in a release. Both Collegiate StarLeague and WorldGaming Network will […]

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BLAST partners with blockchain company Hdac Technology


Danish tournament organiser BLAST has established a partnership with blockchain technology company Hdac Technology. The company’s BLAST Premier Counter-Strike: Global Offensive circuit will feature Hdac Technology’s branding throughout its Fall Series, Showdown, and Finals. RELATED: BLAST Premier revises prize pool distribution to greater benefit organisations The deal includes branding opportunities such as content and giveaways, with […]

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Bayes Holding closes $6M funding round


Berlin-based esports data company Bayes Holding has secured $6 million (£4.64 million) in its latest funding round. Participants in the funding round included investment group Fertitta Capital and the Sony Innovation Fund. RELATED: Bayes Esports and Shadow.gg develop esports data widget Jens Hilgers, Co-founder and Managing Director of Bayes, discussed the expansion possibilities in a release: “With our two business units, we […]

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Manchester City scores another Nexen Tire renewal


English football club Manchester City has renewed its partnership with Nexen Tire for a third year, including its esports efforts. The new multi-year deal is expected to boost co-branding opportunities and media and marketing partnerships, with Nexen Tire’s logo remaining on the kits of the club’s esports players. RELATED: Manchester City eSports scores deals with Etisalat […]

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The Esports Journal

The definitive esports industry magazine, in both print and digital. A home for long-form esports business content.

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Esports Bar Americas (Digital) | 22nd-25th September

Esports BAR Miami 2020 is transforming into a 100% digital esports event, called Esports BAR+ Americas, which will be available September 22-25. Sadly, due to the many consequences of Covid-19, we won’t be coming together in Miami in 2020, but we’ll be back in 2021!

Registrations are now opened!  Join the exciting online world of Esports BAR+ Americas, connect with your international counterparts, book 1-to1 business meetings, take part in cool conferences and much more!


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WFH League Season 2 (September 28th - 18th October)

The WFH League, a joint venture between Esports Insider and Platform,  is back for a second season.

The ‘Work From Home, Win From Home’ league is for people to take part and represent their companies across games; this season those will be Rocket League (3v3)Mortal Kombat, and we’re bringing back CS:GO (Wingman).

To learn more how to take part follow the link below!

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ESI CONNECT

ESI Connect sits in between rights holders (teams, tournament operators and more) and brands, investors and suppliers looking to get involved in esports.

Via this service ESI advises on the opportunities in the space and in turn makes the right connections.

Find out more here...

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