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Pinnacle partners with Trustly and Relog Media to launch $100,000 CS:GO tournament

Bookmaker Pinnacle has partnered with online payment provider Trustly and Relog Media to launch The Pinnacle Cup, a $100,000 CS:GO esports event. 

The tournament, said to feature a range of top-tier CS:GO teams, is set to take place in March, with the grand final scheduled to commence on the first weekend of April.

Find out more here...

GGWP Academy raises $350,000 AUD in pre-seed funding round

Australian esports startup GGWP Academy has raised $350,000 AUD (~£196,461) from its pre-seed funding round. The funding round featured an all-female line-up with Eleanor Ventures, Scale Investors, and Working Theory Capital investing in the firm. Moreover, an unnamed female-led startup was also featured in the pre-seed round.  RELATED: eFuse raises $6M from investors including pro […]

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Overwatch League unveils 2021 structure and $4.25m prize pool

Activision Blizzard’s Overwatch League has revealed more details on its competitive structure for the 2021 season. RELATED: IBM enters esports with Overwatch League data and sponsorship deal The fourth season of Overwatch’s franchised league is expected to commence on April 16th and will consist of four tournament cycles throughout the year, with each ultimately concluded […]

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Belong strengthens management team with four appointments

Gaming-arena developer Belong, a subsidiary of Vindex, has announced multiple new hires as the company continues to expand its management team. These new appointments include Kasey Kramer, formerly of Activision Blizzard Esports and Major League Gaming, Ex-Starbucks Regional Vice President Pablo Arizmendi-Kalb, Angelo Rossi, and Myrna Rich-Ray, formerly of HBO. RELATED: Wim Stocks joins Belong […]

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ESL Premiership adds Beyond NRG as latest partner

ESL UK has welcomed UK energy drink brand Beyond NRG as the latest sponsor of its domestic esports competition, the ESL Premiership.  As a part of the deal, Beyond NRG will become an official partner of the ESL Premiership for the upcoming spring season across all titles, starting with the launch of its CS:GO variant on […]

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FaZe partners with Kappa and 433 to create physical versions of FIFA 21 kit

North American esports organisation FaZe Clan has partnered with sportswear brand Kappa and social media agency 433 to create real-life versions of its FIFA 21 digital football kit. RELATED: FaZe Clan appoints Amit Bajaj as Chief Financial Officer The FaZe Clan FGS 21 Kit was originally released in FIFA 21 last December as part of […]

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OverActive Media announces plans to build 7,000-seat esports venue

OverActive Media, the parent company of Toronto Defiant, Toronto Ultra, and MAD Lions, has announced plans to build a 7,000-seat esports and entertainment venue at Exhibition Place in Toronto, Canada. The venue, projected to be completed in 2025, is set to include a ‘theatre-style entertainment venue and hotel complex’, whilst also becoming the new ‘home’ of the company’s […]

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Betway targets Brazilian market with Betway Squad launch

Online bookmaker Betway has introduced the ‘Betway Squad’, a roster of popular Brazilian esports personalities which includes Gustavo ‘Baiano’ Gomes, content creator Daniels Marcon, and streamers André Eidi ‘esA’ Yanagimachi Pavez, Bruno ‘Axt’ Habitzreuter and Sérvulo ‘Sheviii2k’ Júnior. According to the press release, the purpose of the Betway Squad is to ‘deliver entertaining content for the Brazilian community’ […]

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Luckbox appoints former Red Bull Head of Content Nevzat Ucar

Esports betting platform Luckbox has appointed Nevzat Ucar, formerly of Riot Games and Red Bull, as the firm’s Head of Content. According to the press release, Ucar is expected to play a leading role in Luckbox’s marketing strategy, whilst also being responsible for the company’s global content strategy.  RELATED: Luckbox appoints Thomas Rosander as Chief […]

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OPPO sponsors MPL and Wild Rift tournament in the Philippines

Mobile device brand OPPO has sponsored the Philippines leg of 2021’s League of Legends: Wild Rift SEA Icon Series along with the region’s Mobile Legends: Bang Bang Professional League (MPL). According to the press release, OPPO’s sponsorship of the two esports competitions is part of the brand’s initiative to strengthen its ‘market foothold in the […]

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WePlay Esports unveils details for inaugural Ultimate Fighting League

Media holding company and esports tournament organiser WePlay Esports has unveiled details for the inaugural season of its new fighting game tournament competition, the Ultimate Fighting League. The league will feature a total of three competitions in Mortal Kombat 11, SOULCALIBUR VI, and Tekken 7. RELATED: WePlay Esports launches WUFL with boxing champ Oleksandr Usyk In addition, Ultimate Fighting League’s inaugural season, organised by WePlay Esports […]

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ESI Digital Events 2021

Our ESI Digital series for 2021 will offer education, networking and debate on everything related to the business of esports. 

We'll host three digital events throughout this year; ESI Digital Spring [March 30th-31st], ESI Digital Summer [tbc August], and ESI Digital Winter [8-9th December]

To find out more, head to the page by clicking here or you can reach out directly via

ESI Digital Spring 2021

ESI Digital Spring 2021, over March 30th-31st, will see 60+ expert speakers discuss a range of topics across the business of esports. We'll look at Valve's approach to esports, chess as an esport, and China's dominance, plus our usual Brand Showcases and plenty more.

Over 400 attendees will be in attendance, will you be one of them? Find out more by clicking here. #ESIDIGITAL


Our agency arm. This service is split across Brokerage, Consultancy, & Campaign Activation. We've a strategic partnership in place with CSM Sport & Entertainment

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