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Ninjas in Pyjamas unveils rebranding, CEO discusses new visual identity

Swedish esports organisation Ninjas in Pyjamas (NiP) has unveiled a new visual identity for the team as part of an official rebranding. Esports Insider sat down with Ninjas in Pyjamas’ Chief Executive Officer Hicham Chahine to discuss the rebranding in greater detail.

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Team Liquid extends long-term partnership with Alienware


North American organisation Team Liquid has announced the extension of its 10-year partnership with gaming PC brand Alienware. The extension will see Alienware continue to supply hardware for Team Liquid, with innovations focused on three new programmes: fan engagement, player performance & technology, and community opportunities. RELATED: Aerial Powers joins Team Liquid as brand ambassador According to […]

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Relog Media strikes AgentVegan partnership for SnowSweetSnow Cup 1


Ahead of SnowSweetSnow’s first main stage of 2021, the tournament has announced a partnership with plant-based webshop AgentVegan. As a result of the deal, AgentVegan’s branding will be displayed in the main broadcast of the CS:GO tournament’s first event of the year. Moreover, the company will be the exclusive FMCG (Fast-moving consumer goods) partner of […]

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Rotherham United Esports to open up Esports School


Rotherham United Esports has been awarded a grant from the National Lottery Awards For All charity initiative to open an ‘Esports School’. The initiative is aimed at tackling physical and mental-health problems caused by COVID-19 through the use of esports and gaming.  RELATED: 1,500 seater esports venue proposed in Bristol, England The organisation, which is now […]

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Sirplay and Oddin.gg offer esports betting solution to LATAM market


Malta-based sportsbook and gaming software company Sirplay has teamed up with Czech-based esports odds provider Oddin.gg to bring an esports betting solution to the LATAM market. As part of the mutual agreement, Sirplay will integrate Oddin’s iFrame solution to ‘multiple bookmakers’ with a focus in Latin America. RELATED: Oddin.gg’s Marek Suchar on building an engaging esports betting […]

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Esports Charts named as ESIC data partner


The Esports Integrity Commission (ESIC) has announced its first-ever data partnership with global esports data provider Esports Charts. Both organisations will collaborate to develop a ‘more sophisticated understanding of industry trends and behaviours’. RELATED: Esports Charts and Gaming Culture partner for Brazilian esports data According to the release, Esports Charts is hoping to support ESIC in its continued delivery […]

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Team Vitality names Philips Monitors as FIFA partner


French esports organisation Team Vitality has announced a new partnership with electronics manufacturer Philips Monitors.   The deal will see the organisation’s FIFA team play exclusively on monitors from the Philips Momentum line. In addition, the brand will also be featured on the team’s official jerseys.   RELATED: Team Vitality announces Garmin partnership Stefan Sommer, Director of Marketing […]

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Ninjas in Pyjamas unveils rebranding, CEO discusses new visual identity


Swedish esports organisation Ninjas in Pyjamas (NiP) has unveiled a new visual identity for the team as part of an official rebranding. According to a press release, the rebranding was ‘crucial to the company’s continued development and purpose,’ which includes the creation of experiences which entertain, inspire, and connect fans across the world. RELATED: Ninjas in Pyjamas […]

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Babbel enters esports with BIG partnership


German esports organisation Berlin International Gaming (BIG) has entered into a strategic streaming partnership with e-learning platform Babbel.  The collaboration will see BIG promote the language learning platform on its broadcasting channels, as well as produce educational content.  RELATED: BIG unveils partnership with die Bayerische Daniel Finkler, the CEO of BIG, spoke on the partnership in […]

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Betway renews sponsorship deal with MIBR


Gambling firm Betway and Brazilian esports organisation MIBR have announced the extension of their sponsorship deal for 2021. The renewal marks the fourth year in a row that Betway has partnered with Immortals Gaming Club’s CS:GO esports brand. RELATED: Betway enters one-year agreement with beastcoast According to the release, the partnership will see both entities […]

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LVM Versicherung named LEC national partner


German insurance company LVM Versicherung has partnered with the League of Legends European Championship (LEC) to become a national partner of its regional broadcast.  As a result of the partnership, which was brokered by sport business agency SPORTFIVE, LVM will receive its own segment titled ‘LVM Matchweek Analysis’ within the competition’s German broadcast. RELATED: KitKat […]

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ESI Events in 2021

With the changing landscape of events in 2020, we pivoted to our ESI Digital series. 

Our team is currently working hard to produce a calendar of events for 2021, which will be announced publicly in the near future.

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